Results 31 to 40 of about 4,723,478 (345)
Effects of Corporate Social Responsibility on consumer brand loyalty [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a ...
José Javier Rivera +2 more
doaj +1 more source
Origination: the geographies of brands and branding [PDF]
, 2012 Brands are increasingly recognised as prominent entities imbued with meanings that stem well beyond signifying a consumable object. Associations evoked by and assigned to a given brand can be interpreted, deconstructed and reconstructed to form an array ...
Kipnis, E.
core +5 more sources
THE ASSOCIATIONS OF SPORT BRAND “UNIVERSITATEA CRAIOVA” [PDF]
Annals of the University of Craiova: Economic Sciences Series, 2018 A brand image is a set of associations, usually organized in a significant way. An association and an image are both perceptions that reflect or not an objective reality.
Barbu Mihai Constantin Răzvan +1 more
doaj
Corporate strategic branding: How country and corporate brands come together [PDF]
Ekonomski Anali, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market ...
Đorđević Bojan
doaj +1 more source
Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry [PDF]
Innovative MarketingPrevious studies have demonstrated varying associations between fundamental components of brand equity within diverse sectors. The purpose of the current study is to examine the influence of Aaker’s brand equity model’s dimensions (brand awareness, brand
Wong Chee Hoo, Chai Yi Xin, Visal Moosa
doaj +1 more source
What Drives Brand Equity? The Perspective of Malaysian Consumers
Malaysian Management Journal, 2020 Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin +2 more
doaj +1 more source
Assessing brand personality associations of top-of-mind wine brands [PDF]
International Journal of Wine Business Research, 2015 Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.
Brochado, A. +2 more
openaire +2 more sources
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core +2 more sources
Sustainability, 2020 Since fast fashion is often considered the opposite of sustainable fashion, this study was conducted to clarify the consumer brand associations with sustainable fashion by analyzing three fast fashion brands. Our research included two studies.
Yunjeong Kim, Kyung-Wha Oh
semanticscholar +1 more source
The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector
Wine Economics and Policy, 2020 The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers.
Nadia Passagem +2 more
doaj +1 more source