Results 91 to 100 of about 2,297,855 (333)
Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes [PDF]
, 2011 iral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective. This study extends knowledge by exploring how the emotional tone (pleasant, unpleasant, coactive) of ...
Bolls, Paul, Eckler, Petya
core
Journal of Asian Finance, Economics and Business, 2020 This study investigates the importance of professional models in the promotion of the corporate brand attitude through differentiated marketing strategies in the saturated low-cost carrier (LCC) aviation market.
Ahreum Oh, Hye-Yoon Park
semanticscholar +1 more source
Clinically Relevant Outcome Measures in Women With Adrenoleukodystrophy
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Adrenoleukodystrophy is a rare inherited peroxisomal disease caused by pathogenic variants in the ABCD1 gene located on the X chromosome. Although the most severe central nervous system and adrenal complications typically affect only men with adrenoleukodystrophy, the majority of women develop myeloneuropathy symptoms in adulthood.
Chenwei Yan +3 more
wiley +1 more source
PENGARUH KUALITAS PESAN IKLAN, KUALITAS PRODUK, KESADARAN MEREK TERHADAP MINAT BELI SERTA CITRA MEREK DAN SIKAP TERHADAP MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Produk Bedak Wajah Viva Cosmetics di Kota Semarang) [PDF]
, 2017 This study aims to analyze the variables that affect buying interest in the face powder products Viva Cosmetics. This is based on the existence of problems on facial powder products Viva Cosmetics that decrease Brand Value, decrease Brand Share, TOM ...
ADISTI, Prita, MUDIANTONO, Mudiantono
core
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Introduction Progressive Supranuclear Palsy (PSP) is a neurodegenerative ‘tauopathy’ with predominating pathology in the basal ganglia and midbrain. Caudal tau spread frequently implicates the cerebellum; however, the pattern of atrophy remains equivocal.
Chloe Spiegel +8 more
wiley +1 more source
International Journal of Management Studies, 2020 Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited in its discussions to the message processing theory such as the Elaboration Likelihood Model ...
Hafizah Omar Zaki +2 more
doaj +1 more source
Arthritis Care &Research, EarlyView.This review summarizes artificial intelligence (AI)‐supported nonpharmacological interventions for adults with chronic rheumatic diseases, detailing their components, purpose, and current evidence base. We searched Embase, PubMed, Cochrane, and Scopus databases for studies describing AI‐supported interventions for adults with chronic rheumatic diseases.
Nirali Shah +5 more
wiley +1 more source
Türk Spor ve Egzersiz Dergisi, 2020 Enterprises operating in international markets in a globalizing world must take many factors into consideration in their activities. Country of origin effect and consumer ethnocentrism are among these factors.
Murat Arslandere, Yusuf Er
doaj
Online Video Contest Effects on Brand and Ad Attitudes [PDF]
, 2010 This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment ...
Janis, Daniel A.
core +1 more source
THE IMPACT OF LOGO SHAPES REDESIGN ON BRAND LOYALTY AND REPURCHASE INTENTIONS THROUGH BRAND ATTITUDE
, 2020 The present research intends to investigate the effect of logo shapes redesign on brand loyalty and repurchase intention. The analysis also explores the mediating role of brand attitude between logo shapes redesign, brand loyalty, and repurchase ...
Muhammad Rafiq +2 more
semanticscholar +1 more source