Results 111 to 120 of about 2,297,855 (333)

Evaluation of a novel EHR sidecar application to display RA clinical outcomes during clinic visits: results of a stepped‐wedge cluster randomized pragmatic trial

open access: yesArthritis Care &Research, Accepted Article.
Objective We developed a novel EHR sidecar application to visualize key rheumatoid arthritis (RA) outcomes, including disease activity, physical function, and pain, via a patient‐facing graphical interface designed for use during outpatient visits (“RA PRO dashboard”).
Gabriela Schmajuk   +16 more
wiley   +1 more source

LET’S PLAYING GAME: THE EFFECTS OF BRAND-GAME-SELF CONGRUITIES ON PLAYER'S ATTITUDE TOWARDS BRANDS IN ADVERGAMES

open access: yesMIX: Jurnal Ilmiah Manajemen, 2017
. The purpose of this research is to examine the extent to which game-self congruity, brand-self congruity and brand-game congruity simultaneously affect game player‟s attitude towards the advertised brand in advergame.
Yuaniko Paramitra   +1 more
doaj  

When Does the Influencer Matter? [PDF]

open access: yes, 2020
The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core   +1 more source

Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness [PDF]

open access: yes, 2015
This study investigates the impact of the level of fear evoked by an advertisement (for deodorant) framing a threatening social situation. Where the effectiveness of threat appeals has been investigated extensively in health communication, this study ...
Cauberghe, Veroline   +2 more
core   +1 more source

Screen‐Printed Flexible Piezoelectric Force Sensor Array with Electromagnetic Interference Shielding

open access: yesAdvanced Engineering Materials, EarlyView.
This article introduces a flexible screen‐printed piezoelectric sensor array designed for low‐frequency healthcare applications such as tactile sensing and cardiovascular monitoring. The device integrates interface electronics enabling the simultaneous acquisition of up to 128 signals, along with flexible EMI shielding that significantly reduces noise ...
Joseph Faudou   +6 more
wiley   +1 more source

PENGARUH WORD OF MOUTH DAN SALES PROMOTION TERHADAP BRAND ATTITUDE DAN DAMPAKNYA TERHADAP KEPUTUSAN MENABUNG DENGAN TABUNGAN BIMA (Survei di PT BPD Jawa Tengah Cabang Salatiga) [PDF]

open access: yes, 2017
This study aims to examine and analyze the effect of word of mouth and sales promotion towards brand attitude and their impact on saving decisions. The study was conducted in PT.
AMELIA, Meirina Resti   +2 more
core  

Bio‐Inspired Multimodal Hardware Front‐End Enabled by 2D Floating‐Gate Memory for UAV Perception

open access: yesAdvanced Functional Materials, EarlyView.
A MoS2/h‐BN /graphene floating‐gate memory underpins a bio‐inspired multimodal front end that integrates visual, inertial, and airflow cues. A 4 × 4 FG memory array encodes temporal intensity differences, while IMU‐ and airflow‐driven threshold modulation suppresses self‐motion artifacts, enabling fast, low‐power, robust autonomous UAV tracking and ...
Lianghao Guo   +11 more
wiley   +1 more source

PERAN BRAND AWARENESS MEMEDIASI DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE INDOMIE DI KOTA DENPASAR

open access: yesE-Jurnal Manajemen, 2017
The aim of this research was explain the mediating role of brand awareness on the effect of advertising appeal towards brand attitude of Indomie instant noodles in Denpasar City. The population used are the Indomie’s consumer in Denpasar City.
Wayan Arisna Pratiwi   +1 more
doaj  

Analyzing the Effect of Celebrity Endorsement on Purchase Intention: The Role of Attitude toward the Brand and Brand Congruity

open access: yesJournal of Management and Entrepreneurship Research
Objective: Grounded in the Theory of Planned Behavior (TPB) and the Match-Up Hypothesis, this study examines how celebrity endorsement credibility influences consumers’ purchase intention, with attitude toward the brand as a mediating variable and brand ...
Budhi Haryanto   +5 more
doaj   +1 more source

Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention [PDF]

open access: yes, 2010
Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal.
VEIGA PEREIRA, INES
core  

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