Objective We developed a novel EHR sidecar application to visualize key rheumatoid arthritis (RA) outcomes, including disease activity, physical function, and pain, via a patient‐facing graphical interface designed for use during outpatient visits (“RA PRO dashboard”).
Gabriela Schmajuk +16 more
wiley +1 more source
. The purpose of this research is to examine the extent to which game-self congruity, brand-self congruity and brand-game congruity simultaneously affect game player‟s attitude towards the advertised brand in advergame.
Yuaniko Paramitra +1 more
doaj
When Does the Influencer Matter? [PDF]
The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core +1 more source
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness [PDF]
This study investigates the impact of the level of fear evoked by an advertisement (for deodorant) framing a threatening social situation. Where the effectiveness of threat appeals has been investigated extensively in health communication, this study ...
Cauberghe, Veroline +2 more
core +1 more source
Screen‐Printed Flexible Piezoelectric Force Sensor Array with Electromagnetic Interference Shielding
This article introduces a flexible screen‐printed piezoelectric sensor array designed for low‐frequency healthcare applications such as tactile sensing and cardiovascular monitoring. The device integrates interface electronics enabling the simultaneous acquisition of up to 128 signals, along with flexible EMI shielding that significantly reduces noise ...
Joseph Faudou +6 more
wiley +1 more source
PENGARUH WORD OF MOUTH DAN SALES PROMOTION TERHADAP BRAND ATTITUDE DAN DAMPAKNYA TERHADAP KEPUTUSAN MENABUNG DENGAN TABUNGAN BIMA (Survei di PT BPD Jawa Tengah Cabang Salatiga) [PDF]
This study aims to examine and analyze the effect of word of mouth and sales promotion towards brand attitude and their impact on saving decisions. The study was conducted in PT.
AMELIA, Meirina Resti +2 more
core
Bio‐Inspired Multimodal Hardware Front‐End Enabled by 2D Floating‐Gate Memory for UAV Perception
A MoS2/h‐BN /graphene floating‐gate memory underpins a bio‐inspired multimodal front end that integrates visual, inertial, and airflow cues. A 4 × 4 FG memory array encodes temporal intensity differences, while IMU‐ and airflow‐driven threshold modulation suppresses self‐motion artifacts, enabling fast, low‐power, robust autonomous UAV tracking and ...
Lianghao Guo +11 more
wiley +1 more source
PERAN BRAND AWARENESS MEMEDIASI DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE INDOMIE DI KOTA DENPASAR
The aim of this research was explain the mediating role of brand awareness on the effect of advertising appeal towards brand attitude of Indomie instant noodles in Denpasar City. The population used are the Indomie’s consumer in Denpasar City.
Wayan Arisna Pratiwi +1 more
doaj
Objective: Grounded in the Theory of Planned Behavior (TPB) and the Match-Up Hypothesis, this study examines how celebrity endorsement credibility influences consumers’ purchase intention, with attitude toward the brand as a mediating variable and brand ...
Budhi Haryanto +5 more
doaj +1 more source
Supermarkets in Portugal: corporate social responsibility image, attitude towards the brand and purchase intention [PDF]
Recently, companies developed strategies which may influence their Corporate Social Responsibility (CSR) image. This paper discusses the image of four different supermarkets with stores in Portugal.
VEIGA PEREIRA, INES
core

