Consumer attitude towards store brands
Food Quality and Preference, 2000 The consumption of store brands is increasing in the European Union. In Spain it represents 12.4% of the total food shopping. In order to understand this phenomenon better a consumer study was undertaken using 610 consumers from all over Catalonia. The consumers filled in a questionnaire made up of 32 questions based on a simplified model of the Theory
Guerrero Asorey, Luis +4 more
openaire +3 more sources
Bioinspired Adaptive Sensors: A Review on Current Developments in Theory and Application
Advanced Materials, EarlyView.This review comprehensively summarizes the recent progress in the design and fabrication of sensory‐adaptation‐inspired devices and highlights their valuable applications in electronic skin, wearable electronics, and machine vision. The existing challenges and future directions are addressed in aspects such as device performance optimization ...
Guodong Gong +12 more
wiley +1 more source
The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu JanaruAn increasing number of brands have been redesigning their logos. While the manner of redesigning varies, some brands change only the logo color. This study examined the effect of changes in color saturation while brand logo redesigns on consumers’ brand
Hisashi Kawamata, Takeshi Moriguchi
doaj +1 more source
The Impact of Food Tourism Branding on Green Restaurant Brand Radiance: The Mediating Role of Customer Cognitive Perspective (Case Study: Green Restaurants in Tehran) [PDF]
مطالعات مدیریت توسعه سبزIntroductionIn today’s increasingly volatile global marketplace, the restaurant industry faces mounting competitive pressures. With numerous dining options offering similar aesthetics and services, consumers’ choice behavior presents a significant ...
Yazdan Shirmohammadi +1 more
doaj +1 more source
Changes of Coffee Consumption Behaviors in Korea: The Effects of Image Congruity Toward Brand Name Coffee Shops on Customer Attitude and Repurchase Intention [PDF]
, 2011 This study attempts to apply the theory of image congruity to the context of brand coffee shops. The purpose of this stuy is to examine the effects of self-congruity and functional congruity on customer attitude and repurchase intention.
Bosselman, Robert +3 more
core +2 more sources
Rapid Fabrication of Self‐Propelled and Steerable Magnetic Microcatheters for Precision Medicine
Advanced Materials, EarlyView.A rapid Joule heating fabrication method for the production of self‐propelling, adaptive microcatheters, with tunable stiffness and integrated microfluidic channels is presented. Demonstrated through three microrobotic designs, including a steerable guiding catheter, an untethered wave‐crawling TubeBot, and a distal‐end propelled microcatheter, it was ...
Zhi Chen +5 more
wiley +1 more source
Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021). [PDF]
Heliyon, 2023 Hashem E AR +5 more
europepmc +1 more source
Advanced Materials, EarlyView.Hydrogels demonstrate material properties that mimic the mechanical and chemical environments of biological tissues. Yet, they face challenges during their integration into 3D interfaces. By identifying a class of thermoplastic hydrogels, a strategy is developed to pattern hydrogels in thermally drawn fibers.
Changhoon Sung +13 more
wiley +1 more source
Customers' Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers. [PDF]
Front Psychol, 2021 Ko SH, Choi Y, Kim J.
europepmc +1 more source
Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude
Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019), 2019 In recent years, short video has become the new darling of the Internet after network broadcast by virtue of its characteristics such as short time, high degree of entertainment, easy production and sharing. In this context, how to effectively use social
Gao-fu Liu +3 more
semanticscholar +1 more source