Results 271 to 280 of about 2,297,855 (333)

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Correction: One independent or many independent? The relationship among self-construal, number of brand endorsers and brand attitudes. [PDF]

Front Psychol
Liang S, Cai K, Zhang Y, Yuan X, Pan S, Teng L.   +5 more
europepmc   +1 more source

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

Agribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera, Marcelo Royo‐Vela   +1 more
wiley   +1 more source

Marketing Strategies and Factors Influencing the Popularity of Alcohol Videos from Official Brand Accounts on Douyin: Content Analysis Study. [PDF]

JMIR Infodemiology
Zhao Y, Zhang L, Qian C, Guo W, Zhu W, Zheng P.   +5 more
europepmc   +1 more source

Climate‐Smart Dairy Practices: The Role of Practice Clusters in Enhancing the Performance of Dairy Farms in Kenya

Agribusiness, EarlyView.
ABSTRACT Climate variability is affecting the productivity, profitability, and resilience of smallholder dairy producers in developing countries. The adoption of climate‐smart (CS) dairy practices has been promoted to mitigate these negative effects. However, while interest in dairy CS practices is growing, empirical evidence on their adoption patterns
Mercy Mburu, Amin Mugera, John Mburu, Rose Nyikal, Oghaiki Asaah Ndambi   +4 more
wiley   +1 more source

How does eFangelism trigger hedonic consumption in sports? The mediating role of fan engagement through social networking sites. [PDF]

BMC Psychol
Horozoğlu MA, Korkmaz O.
europepmc   +1 more source

Impact of Sustainable Agricultural Practices on Labor Use Among Rice Farmers in the Mekong Delta of Vietnam

Agribusiness, EarlyView.
ABSTRACT The Mekong Delta (MKD), Vietnam has achieved high rice productivity through rapid intensification. However, this progress has led to environmental degradation and adverse economic and health effects. To mitigate these challenges, sustainable agricultural practices (SAPs) have been promoted.
Nguyen Thi Thu Hien, Ho Thanh Tam, Koji Shimada, Hoang Ha Anh, Nguyen Van Cuong, Le Cong Tru   +5 more
wiley   +1 more source

Consumer ethnocentrism and political identity in value formation within public health communication for healthcare products: evidence from China. [PDF]

Front Public Health
Zhang D, Ji R, Park SD.
europepmc   +1 more source

Nutritional literacy and its influence on healthy lifestyle behavior and willingness to consume healthy food brands. [PDF]

Front Nutr
García-Salirrosas EE, Escobar-Farfán M, Veas-González I, Gomez-Bayona L, Esponda-Perez JA, Ezcurra-Zavaleta G, Urraca-Vergara EM.   +6 more
europepmc   +1 more source

An exploration of mediating mechanisms influencing willingness to pay for corporate social responsibility. [PDF]

Sci Rep
Ahmad S, Zhang Q, Ahmad Z, Ullah A.
europepmc   +1 more source