Results 281 to 290 of about 2,297,855 (333)
Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity. [PDF]
Sci RepJian W, Zhong Z.
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Economic empowerment of free trade zone identity labels: the impact of multi-dimensional identity labels on consumer purchase intention for organic food. [PDF]
Front NutrZhang Y.
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Understanding perceived ride safety and trust formation in robotaxi services under day and night conditions. [PDF]
Sci RepLiu Y, Li H, Pan Y.
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Warm brands: communion in brands affects temperature estimates and brand attitudes
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Journal of Hospitality Marketing & Management, 2023
Short videos have gradually become a new channel for resorts to promote their brands on social media. This study aims to determine the effect of content structure types and background music tempos of short videos on potential tourists’ mental simulation ...
Xin Wang +3 more
semanticscholar +1 more source
Short videos have gradually become a new channel for resorts to promote their brands on social media. This study aims to determine the effect of content structure types and background music tempos of short videos on potential tourists’ mental simulation ...
Xin Wang +3 more
semanticscholar +1 more source
Constructing a Destination Gestalt Model: Brand Gestalt, Brand Attitude, and Revisit Intention
Asia Pacific Social Science Review, 2023: This study proposes and tests a structural model that integrates brand gestalt, brand attitude, and revisit intention in the context of tourism destinations.
R. H. Walean, Lies Wullur, D. Mandagi
semanticscholar +1 more source
Cross-media advertising strategies and brand attitude: the role of cognitive load
International Journal of Advertising, 2023In recent years, cross-media advertising has received widespread attention from researchers and practitioners seeking effective ways to communicate with their audience.
Leonidas Hatzithomas +3 more
semanticscholar +1 more source
Journal of Global Scholars of Marketing Science, 2023
Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable marketing has become essential in marketing activities. And also sustainable fashion brands is increasing, but literature in this field has focused on general and ...
Hojae Lee, Eunju Ko, Sanghoon Lee
semanticscholar +1 more source
Consumers consider authenticity a critical factor in fashion brand evaluation, sustainable marketing has become essential in marketing activities. And also sustainable fashion brands is increasing, but literature in this field has focused on general and ...
Hojae Lee, Eunju Ko, Sanghoon Lee
semanticscholar +1 more source
Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM
Journal of Internet Commerce, 2022Despite marketers increasing interest in influencer marketing, selecting the right influencer(s) for such campaigns remain a challenge. The success of any marketing strategy can simply be attributed to its ability to achieve desired objectives. Hence, to
Dhun, H. Dangi
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Communication & Sport, 2022
This study explores if and how perceived Esports streamer credibility influences the audience’s attitude toward the brand endorsed by the streamer. Results from a survey conducted with US adults (N = 277) show the significant and positive relationship ...
Qingru Xu, Hanyoung Kim, A. Billings
semanticscholar +1 more source
This study explores if and how perceived Esports streamer credibility influences the audience’s attitude toward the brand endorsed by the streamer. Results from a survey conducted with US adults (N = 277) show the significant and positive relationship ...
Qingru Xu, Hanyoung Kim, A. Billings
semanticscholar +1 more source