Results 41 to 50 of about 2,297,855 (333)
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Acta Commercii, 2013 Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers in order to ensure brand ...
Liezl-Marié Kruger +3 more
doaj +1 more source
Tạp chí Khoa học Đại học Đà Lạt, 2022 Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and ...
Ha Thu Nguyen, Phong Lam Le
doaj +1 more source
Emotional Brand Attachment and Attitude toward Brand Extension
Services Marketing Quarterly, 2020 This study aims to investigate how emotional brand attachment contributes to attitude toward brand extension.
Vahdat, A +3 more
openaire +2 more sources
Russian Journal of Agricultural and Socio-Economic Sciences, 2020 This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables used were expertness, trustworthiness, similarity, attractiveness, attitude to advertisement, and ...
Sulivyo L., Handra T.
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The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu Janaru, 2023 An increasing number of brands have been redesigning their logo. While the manner of change varies, some brands only change the logo color. This study examined the effect of changes in color saturation during brand logo changes on consumers’ brand ...
Hisashi Kawamata, Takeshi Moriguchi
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Effects of Corporate Social Responsibility on consumer brand loyalty [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a ...
José Javier Rivera +2 more
doaj +1 more source
Sports Celebrity endorsement impact on purchase intention
Revista Galega de Economía, 2023 This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.
Francisco Moreira +3 more
doaj +1 more source
Pengaruh Brand Image, Attitude, dan Service Quality terhadap Keputusan Beli Konsumen (Studi pada Warung Makan Lotekmania Jl. Damai No.12 YOGYAKARTA) [PDF]
, 2018 Penelitian ini bertujuan menguji signifikansi pengaruh Brand Image terhadap keputusan beli konsumen Warung Makan Lotekmania Jl. Damai No.12 Yogyakarta.
Suharti, S. (Suharti) +1 more
core +2 more sources
BRAND: Brand recognition and attitude norms database
Behavior Research MethodsAbstract Research involving brands has increased substantially in recent decades. However, no extensive and free dataset of consumer responses to branding stimuli exists. The present research develops and validates such a dataset, which we call the Brand Recognition and Attitude Norms Database (BRAND).
Raffaelli, C. +3 more
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BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND
International Journal of Application on Economics and Business, 2023 Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury ...
Esti Mulya Fanandaru +3 more
openaire +1 more source