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ANALISIS FAKTOR YANG MEMPENGARUHI BRAND ATTITUDE UNTUK MENINGKATKAN BRAND LOYALTY (Studi Kasus Pada Konsumen House of Moo) [PDF]

open access: yes, 2015
This study was conducted on consumers House of Moo. In September 2014-September 2014 there were fluctuations in sales in the House of Moo. This study aims to analyze and provide empirical evidence about whether the Product Quality and Brand Image ...
GUSTIKO, Ardian Bayu, WIDIYANTO, Ibnu
core  

Prediction Model for Etiologic Differentiation of Isolated Vestibular Syndrome in Emergency Settings

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective This study aimed to develop and validate a predictive model for differentiating central from peripheral etiologies in patients with isolated vestibular syndrome (VS). Methods In this multicenter retrospective cohort study, 506 patients with isolated VS from five hospitals were divided into derivation (n = 301) and validation (n = 205)
Guo Wenting   +12 more
wiley   +1 more source

Moderating effect of the extension fit and involvement in the relationship between the parent heritage brand attitude and extension loyalty. Application to the monumental complex of the Alhambra and the Generalife

open access: yesManagement Letters/Cuadernos de Gestión, 2022
Objective: This work proposes a model of formation of brand extension loyalty of a heritage brand parent based on the attitude towards the heritage brand parent, taking into account the mediating effect of the brand parent image and the moderating ...
M.ª Belén Prados Peña
doaj   +1 more source

The Influence of Product-brand Web Sites on Attitudes toward Brand Image [PDF]

open access: yes, 2012
A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as ...
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core  

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects [PDF]

open access: yes, 2015
This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude.
Ajzen I.   +11 more
core   +2 more sources

Accelerated Progression of Gait Impairment in Parkinson's Disease and REM Sleep Without Atonia

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective People with Parkinson's disease (PD) and rapid eye movement (REM) sleep without atonia (RSWA) often have more severe gait disturbances compared to PD without RSWA. The association between the presence and expression of RSWA and the rate of progression of gait impairment in PD is unknown.
Sommer L. Amundsen‐Huffmaster   +11 more
wiley   +1 more source

The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia [PDF]

open access: yesInnovative Marketing
Brands use influencers to approach their target market and promote their products. When influencers advertise and recommend cosmetic products, their followers are more likely to believe they are high-quality and safe. This study aims to determine whether
Cheery Pur Damayanti   +2 more
doaj   +1 more source

Analisis Efek Moderasi Familiaritas Merek terhadap Hubungan antara Frekuensi Menonton dengan Sikap Atas Merek Pemirsa dalam Strategi Penyisipan Produk di Acara Televisi X Factor Indonesia [PDF]

open access: yes, 2014
The aim of this research is to know the effect of brand familiarity as moderating variable toward the relationship among movie viewing frequency with brand attitude audience in product placement strategy in television shows X Factor Indonesia. Respondent
Hadiyanto, I. S. (Inka)   +1 more
core  

Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over

open access: yesJurnal Dinamika Manajemen, 2023
This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample. The sampling strategy employs purposive sampling by choosing a sample that only consists of users of Make Over goods.
Heni Rakhmawati, Meylani Tuti
openaire   +1 more source

Chronological and Spatial Distribution of Skeletal Muscle Fat Replacement in FHL1‐Related Myopathies

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objectives Variants in the FHL1 gene cause FHL1‐related myopathies (FHL1‐RMs), a group of neuromuscular disorders with diverse clinical presentations. This study aimed to comprehensively characterize the spatial and temporal patterns of skeletal muscle fat replacement throughout the whole body in FHL1‐RMs, to examine disease progression over ...
Rui Shimazaki   +8 more
wiley   +1 more source

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