Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics [PDF]
, 2019 The objective of this study is to examine the relationship between brand awareness, attitude, subjective norms, perceived behavioural control and purchase intention towards halal cosmetics among Muslim women in Indonesia.
Abdul Wahid, Nabsiah +3 more
core +1 more source
How does materialistic attitude influence the impact of corporate brand on the customers’ intention to donate to corporates’ charity? [PDF]
, 2017 Purpose – The purpose of this paper is to determine the impact of corporate brand equity and corporate brand credibility on customer’s intention to donate the charity program.
Pratono, Aluisius Hery, Tjahjono, Godo
core +1 more source
The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude
, 2015 We argue that conflicting results of global branding studies with regard to the impact of globalness of brands may be due to a crucial distinction that has been left out in these studies: the distinction between domestic global and foreign global brands. By using consumer data from thirty different countries and cross-classified random effects modeling,
Taşoluk, Burcu +3 more
openaire +3 more sources
Reduced Muscular Carnosine in Proximal Myotonic Myopathy—A Pilot 1H‐MRS Study
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Myotonic dystrophy type 2 (proximal myotonic myopathy, PROMM) is a progressive multisystem disorder with muscular symptoms (proximal weakness, pain, myotonia) and systemic manifestations such as diabetes mellitus, cataracts, and cardiac arrhythmias.
Alexander Gussew +11 more
wiley +1 more source
Pengaruh Kredibilitas Celebrity Endorser Dan Daya Tarik Iklan Terhadap Brand Attitude Oppo Smartphone [PDF]
, 2016 Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kredibilitas celebrity endorser dan daya tarik iklan terhadap brand attitude Oppo Smartphone.
Herawati, S. (Septi)
core
Pengaruh Brand Attitude, Brand Trust, Brand Image, dan Brand Value Terhadap Brand Loyalty
Journal of Comprehensive Science (JCS)This study aims to analyze the factors that influence consumer behavior towards Pop Mie instant cup noodles in Jakarta and Tangerang, focusing on the variables Brand Attitude, Brand Trust, Brand Image, Brand Value, and Brand Loyalty. For the sample of this study using purposive sampling technique with a total of 200 respondents.
Dekha Prya, Desy Prastyani
openaire +1 more source
‘Branding’ explained: Defining and measuring brand awareness and brand attitude
Journal of Brand Management, 2014 Writing in the very first issue of this journal, the present author proposed a comprehensive model of ‘branding’, a managerial process that requires the marketer to establish, in the consumer’s mind, two essential communication effects: brand awareness and then brand attitude. In the present article, he expands this model from two to now three types of
openaire +3 more sources
Effect of electronic word of mouth on repurchase intention mediated by brand attitude
International Research Journal of Management IT and Social Sciences, 2020 This research aims to consider the effect of electronic word of mouth on repurchase intention mediated by the brand in the context of purchasing local clothing brand in the City of Denpasar.
Dwi Kadek Heryana, N. Yasa
semanticscholar +1 more source
Developmental, Neuroanatomical and Cellular Expression of Genes Causing Dystonia
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Dystonia is one of the most common movement disorders, with variants in multiple genes identified as causative. However, an understanding of which developmental stages, brain regions, and cell types are most relevant is crucial for developing relevant disease models and therapeutics.
Darren Cameron +5 more
wiley +1 more source
ANTECEDENTES DA INTENÇÃO DE COMPRA DE MARCAS PRÓPRIAS: UM ESTUDO NO MERCADO EMERGENTE [PDF]
RAE: Revista de Administração de Empresas, 2016 The present study investigates predictors of store brand purchase intention and the interrelations between them. It deepens the research about purchase intention formation using a modelling of constructs that have not been simultaneously examined in ...
Lúcia Aparecida da Silva Borges +2 more
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