Results 261 to 270 of about 502,364 (307)

Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption. [PDF]

Front Psychol
Zhang R, Zhou X, Liu Q, Wang C.
europepmc   +1 more source

Regulated Ion‐Diffusion Hydrogels for Subtle and Multimodal Temperature‐Strain Sensing in Wound Monitoring

Advanced Functional Materials, EarlyView.
A soft, dual‐channel hydrogel patch enables simultaneous detection of wound temperature and strain by integrating ion‐diffusion‐mediated thermoelectric and resistive sensing. The conformal design maintains stable performance during motion, capturing subtle inflammatory and mechanical changes for continuous wound monitoring.
Yu Fang, Xinglong Pan, Zhiwei Li, Wanheng Lu, Chang Liu, Yi Zhou, Guo Tian, Ghim Wei Ho   +7 more
wiley   +1 more source

The power of product: how food advertising affects children's perceptions of child and non-child targeted food advertising? [PDF]

BMC Public Health
Soares Guimaraes J, Pritchard M, Sabir S, Vanderlee L, Ramsay T, Elliott C, Potvin Kent M.   +6 more
europepmc   +1 more source

Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]

Ann Neurosci
Bajpai M, Pandiya S, Mishra P, Agrawal PK, Kumar M.   +4 more
europepmc   +1 more source

A dataset of smart home devices sold on Spanish e-commerce platforms. [PDF]

Data Brief
Quintana-Vera J, González-Tablas AI, Rashed M.   +2 more
europepmc   +1 more source

Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising. [PDF]

J Gambl Stud
Han W, Saunak VV.
europepmc   +1 more source

Determinants of dairy products purchase decisions among polish doctors: A gender-based analysis. [PDF]

PLoS One
Nowak A, Jarosz-Angowska A, Krukowski A, Komor A, Goliszek A, Białoskurski S, Sołowiej BG, Przybyłowicz KE, Staniewska K, Dąbrowska A.   +9 more
europepmc   +1 more source

Editorial: Machine learning for cybersecurity. [PDF]

Front Artif Intell
Wickramasinghe Brahmana CS, Marino D, De Silva D, Manic M.   +3 more
europepmc   +1 more source

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Brand Awareness Quotient

International Journal of Applied Management Sciences and Engineering, 2016
There is a need to appropriately measure the effectiveness of Employer branding initiatives taken by an organization. There are a lot of questions to be addressed while measuring the effectiveness of the past or existing initiatives and formulating a new Employer branding strategy such as: Do the objectives of the Employer branding completely meet the ...
Komal Ratra, Netra Neelam
openaire   +1 more source

Do brand image and brand awareness influence brand loyalty?

2020
Brand image and brand awareness play a central role in customers' purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia.
R. Setiawan, R. Hurriyati, A. Rahayu
openaire   +1 more source