Results 271 to 280 of about 502,364 (307)

Enhancing Brand Awareness Through Visual Branding

Journal Integration of Social Studies and Business Development
Effective visual branding is essential for boosting brand awareness in Indonesia's rapidly growing pet care industry. This study investigates the challenges faced by Pet&Co, a new pet supplement brand, in enhancing its social media presence and brand recognition.
Meidina Puteri Aginsa, Amilia Wulansari
openaire   +1 more source

Sponsorship: Impact on Brand Awareness and Brand Attitudes

Social Marketing Quarterly, 2002
Sponsorship is a rapidly growing tool in both commercial and social marketing areas, in Australia and overseas. Australian health promotion foundations distribute substantial funds to arts, sports, and racing organizations for the opportunity to have these organizations' events sponsored by health promoting organizations.
Geoffrey Jalleh, Robert J. Donovan, Billie Giles-Corti, C. D'Arcy J. Holman   +3 more
openaire   +1 more source

Brand Awareness

2022
Abraham Pizam, Maksim Godovykh
openaire   +1 more source

Integrative oncology: Addressing the global challenges of cancer prevention and treatment

Ca-A Cancer Journal for Clinicians, 2022
Jun J Mao,, Msce, Lorenzo Cohen, Karen M Mustian   +2 more
exaly  

TECHNOLOGICAL LEADERSHIP, CUSTOMIZATION, BRAND AWARENESS AND BRAND EQUITY

2021
AbstractThe aim of this research is to examine the multiple relationships between technological leadership, brand awareness, brand equity and customization. This research investigated a moderated mediation model for answering how technological leadership influences brand equity, and how customization is contingent upon it by enhancing brand awareness ...
openaire   +1 more source

Measuring brand awareness

2021
openaire   +1 more source

Brand awareness metrics: the underlying awareness of brand users and non-users /

2010
Thesis (PhD)--University of South Australia, 2010. Includes bibliographic references. The majority of marketers track brand awareness metrics (Ambler 2000; Kapferer 2004). However, contrary to their prevalence, only few guidelines exist to assist marketers in the correct selection and interpretation of the metrics (e.g.
openaire   +1 more source

Obesity and adverse breast cancer risk and outcome: Mechanistic insights and strategies for intervention

Ca-A Cancer Journal for Clinicians, 2017
Cynthia Morata-Tarifa, Joyce M Slingerland   +1 more
exaly  

Multidisciplinary standards of care and recent progress in pancreatic ductal adenocarcinoma

Ca-A Cancer Journal for Clinicians, 2020
Aaron J Grossberg, William L Hwang, Anirban Maitra   +2 more
exaly  

Brand Awareness

2011
openaire   +1 more source