Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty
Asian Management and Business ReviewThis study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City ...
Tanty Sondari +2 more
doaj +2 more sources
Travelers' Subjective Well-Being as an Environmental Practice: Do Airport Buildings' Eco-Design, Brand Engagement, and Brand Experience Matter? [PDF]
Int J Environ Res Public Health, 2023 Abdel-Gayed AH +5 more
europepmc +1 more source
Unlocking the potential of cell‐permeable nanobodies for intracellular applications
FEBS Letters, EarlyView.This review outlines current strategies for delivery of nanobodies into cells and highlights recent examples of functional applications. By addressing and manipulating intracellular targets, these molecules hold great potential for treating cancer, respiratory diseases and neurological disorders, making this a vibrant area of research in the biomedical
Mariona Gené‐Verdés +2 more
wiley +1 more source
Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers. [PDF]
Curr Issues Personal Psychol, 2022 Kolańska-Stronka M, Gorbaniuk O.
europepmc +1 more source
Brand Engagement and Word of Mouth
Udayana Journal of Social Sciences and Humanities (UJoSSH), 2017 Modern marketing using social media such as Facebook allow the marketers to have a two-way interaction with the consumers, let them give appreciation each other, allow the consumers to leave comments about the products, and the company can directly provide answers to the consumers’ questions and complaints.
Ni Made Purnami, I Nyoman Nurcaya
openaire +1 more source
How structural disorder and polyelectrolyte properties of prothymosin α enable its large interactome
FEBS Letters, EarlyView.In this review, complexes of the fully disordered and highly negatively charged prothymosin α are collected, described, and discussed. Linked to its poly‐electrostatic character, prothymosin α engages a large interactome through multiple different binding modes ranging from fully disordered complexes to short linear motif (SLiM)‐driven interactions ...
Ketty C. Tamburrini +3 more
wiley +1 more source
Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity
, 2019 This research seeks to address a void in the literature by exploring both individual and organizational attributes that associate with customer engagement.
Ou, Juanjuan +3 more
core +1 more source
Consumer brand engagement in social networking sites and its effect on brand loyalty
Cogent Business & Management, 2019 Marketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer’s online participation and engagement.
Sudarsan Jayasingh
doaj +1 more source
Fostering Enterprise Performance Through Employee Brand Engagement and Knowledge Sharing Culture: Mediating Role of Innovative Capability. [PDF]
Front Psychol, 2022 Zhang Y.
europepmc +1 more source
Mitochondrial translation and coordinated cytosolic translation in metabolic homeostasis and disease
FEBS Letters, EarlyView.Mitochondrial function depends on coordinated protein production from the nuclear and mitochondrial genomes. This review highlights how cytosolic and mitochondrial translation, mRNA localization, protein import, and respiratory complex assembly are integrated to maintain mitochondrial proteostasis and function.
Boseon Kim +4 more
wiley +1 more source