Results 111 to 120 of about 1,850,852 (293)

In vitro and in silico modelling of ROS1‐positive non‐small cell lung cancer reveals fusion‐dependent tyrosine kinase inhibitor responses

open access: yesMolecular Oncology, EarlyView.
Drug resistance limits treatment success in a subset of lung cancers driven by ROS1 gene alterations. Using patient‐derived cells and computer simulations, we studied three key mutations and how they affect five targeted drugs. The mutations reduced drug effectiveness in different ways by altering protein structure and behavior.
Farhan Ul Haq   +8 more
wiley   +1 more source

The VHL tumor suppressor at the crossroad of protein folding, aggregation, and cancer

open access: yesMolecular Oncology, EarlyView.
Mutations, environmental stress, and chaperone dysfunction can destabilize pVHL, promoting its conversion from the native folded state into amyloid‐like assemblies. This transition may contribute to protein storage, cell dormancy, survival, and drug resistance.
Lara Abad   +2 more
wiley   +1 more source

SPHINX31 acts as a SRPK1 inhibitor targeting the ATR/DNA‐PKcs/CHK1 replicative checkpoint to inhibit cell growth in non‐small cell lung cancer

open access: yesMolecular Oncology, EarlyView.
The kinase SRPK1 directly interacts with the protein TOPBP1 and regulates the pre‐mRNA splicing of WIZ thereby contributing to the activation of the ATR/CHK1 replicative checkpoint in response to replicative stress. This allows cancer cells' genomic stability and survival.
Amani Shreim   +17 more
wiley   +1 more source

Influence factors in increasing brand loyalty through customer engagement on MPV cars

open access: yesJPPI (Jurnal Penelitian Pendidikan Indonesia)
Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need.
Indawati Lestari   +2 more
doaj   +1 more source

Targeting the EpCAM‐AXL axis to overcome drug resistance in lung cancer

open access: yesMolecular Oncology, EarlyView.
Lung cancer cells often evade therapy by hijacking signaling pathways. We reveal that cleaved EpCAM (sEpCAM) stabilizes the oncogenic protein AXL, driving NF‐κB and STAT3‐mediated chemoresistance. This EpCAM‐AXL axis identifies a high‐risk patient subset with poor prognosis.
Alexa Guerrero‐Alba   +5 more
wiley   +1 more source

Brand Guidelines: International Rice Research Institute

open access: yes
These guidelines help ensure that every initiative and activity of the International Rice Research Institute presents one clear and consistent brand. By following them, IRRI staff and external partners strengthen IRRI’s identity, enhance recognition, and
IRRI Communication and Engagement Department
core  

Strategic Management of Customer Engagement and Brand Awareness in Beauty Clinic Marketing: A Mediation Analysis of Content Marketing and Purchase Intentions

open access: yesJournal of Engineering, Project, and Production Management
Within a strategic management framework, this study investigated the mediating roles of customer engagement and brand awareness in the relationship between content marketing and purchase intentions in Egypt’s beauty sector.
Atef Fakhfakh   +4 more
doaj   +1 more source

Age 2.0: motivations and brand engagement

open access: yes, 2020
The demographic winter that is widespread throughout Europe, along with the spread of network society, has brought to contemporary societies a striking new world of opportunity and challenge. The increasing adhesion of seniors to the Information and Communication Technologies and, in particular, to digital social networks while being seen as a positive
Miranda, Sandra   +3 more
openaire   +2 more sources

Reprogramming tumor cells with LCOR mRNA nanotherapy to enhance immunotherapy

open access: yesMolecular Oncology, EarlyView.
LCOR (Ligand‐dependent corepressor) mRNA encapsulated in polymeric nanoparticles restores LCOR activity in tumor cells, constraining aggressive tumor cell states and increasing tumor immunogenicity. This reprogramming makes tumor cells more vulnerable to T‐cell attack and enhances their response to immune‐checkpoint immunotherapy.
Gabriel Serra‐Mir   +9 more
wiley   +1 more source

Antecedents of consumer-brand engagement: The mediating role of brand satisfaction

open access: yesSouth African Journal of Economic and Management Sciences
Background: Customer management has evolved from transaction-based to customer engagement, emphasising the importance of establishing strong customer-brand relationships.
Thinkwell Ndhlovu, Tania Maree
doaj   +1 more source

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