Results 101 to 110 of about 1,850,852 (293)

Social media and brand engagement in the age of the customer [PDF]

, 2015
Social media environment has tremendously changed the landscape of marketing communication.Thanks to the development of Internet that creates marketers’ opportunity to tap the potential customer–Generation C and build a meaningful brand engagement with ...
Omar, Azizah, Ramayah, T., Lasuin, Charlie Albert   +2 more
core   +1 more source

The Influence of Brand Engagement and Customer Experience Mediated by Brand Trust on Customer Loyalty

Manajemen Bisnis
Increasingly intense business competition requires companies to build strong relationships with customers through brand engagement and customer experience. Brand trust plays a crucial role in shaping customer loyalty.
Putri Tesalonika, YB Andre Marvianta
doaj   +1 more source

"Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement. [PDF]

Front Psychol, 2022
Attiq S, Abdul Hamid AB, Khokhar MN, Shah HJ, Shahzad A.   +4 more
europepmc   +1 more source

Tumour–host interactions in Drosophila: mechanisms in the tumour micro‐ and macroenvironment

Molecular Oncology, EarlyView.
This review examines how tumour–host crosstalk takes place at multiple levels of biological organisation, from local cell competition and immune crosstalk to organism‐wide metabolic and physiological collapse. Here, we integrate findings from Drosophila melanogaster studies that reveal conserved mechanisms through which tumours hijack host systems to ...
José Teles‐Reis, Tor Erik Rusten
wiley   +1 more source

Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar

Binus Business Review, 2016
The purpose of this research was to determine the influence of social media marketing against customer engagement and its impact on brand loyalty. Methods applied is a quantitative method by distributing questionnaire to 100 customers.
Brian Garda Muchardie, Nabila Hanindya Yudiana, Annetta Gunawan   +2 more
doaj   +1 more source

Hijacking emergency granulopoiesis: Neutrophil ontogeny and reprogramming in cancer

Molecular Oncology, EarlyView.
Neutrophils are highly plastic innate immune cells; their functions in cancer extend beyond the tumour microenvironment. This Review summarises current understanding of neutrophil maturation and heterogeneity and highlights tumour‐induced granulopoiesis as a systemic programme that expands immature, immunosuppressive neutrophils via tumour‐derived ...
Gabriela Marinescu, Yi Feng
wiley   +1 more source

Quick-commerce: green initiatives on customer brand engagement

Purpose The study examines quick-commerce (Q-commerce) green initiatives' (GI') impact on consumer brand engagement by mediating [perceived value (PV) and environmental concern (EC)] and moderating (brand attitude). Design/methodology/approach The study
Thaichon, Park, Kokatnur, Shilpa, Lavuri, Rambabu   +2 more
core   +1 more source

THE EFFECT OF MARKETING COMMUNICATION STRATEGY ON BRAND LOYALTY: THE MODERATING ROLE OF CUSTOMER BRAND ENGAGEMENT ON CUSTOMERS OF BANK PEREKONOMIAN RKYAT?

Indonesian Interdisciplinary Journal of Sharia Economics
The microbanking sector, particularly Rural Banks (Bank Perekonomian Rakyat – BPR) in Indonesia, is currently facing increasing challenges, including regulatory pressures and declining customer trust.
Fiyah Agustin Hakim, Yolanda Masnita, Kurniawati Kurniawati, Harno Diansyah   +3 more
doaj   +1 more source

Stimulator of interferon genes agonist augmented antitumor immunity of osimertinib in Egfr‐mutated lung cancer

Molecular Oncology, EarlyView.
Combining osimertinib with the STING agonist ADU‐S100 activates innate and adaptive immunity to overcome the non‐inflamed microenvironment of Egfr‐mutant lung cancer. This combination increases NK and CD8+ T‐cell infiltration, associated with activation of the STING‐IRF3 pathway and local immunogenic cell death.
Jun Nishimura, Tadahiro Kuribayashi, Johannes Brägelmann, Sachi Okawa, Masataka Taoka, Shunta Mori, Tomoka Nishimura, Takaaki Tanaka, Go Makimoto, Kiichiro Ninomiya, Kammei Rai, Eiki Ichihara, Ryohei Katayama, Katsuyuki Hotta, Masahiro Tabata, Yosuke Togashi, Yoshinobu Maeda, Martin L. Sos, Katsuyuki Kiura, Kadoaki Ohashi   +19 more
wiley   +1 more source

Pengaruh Value Co-Creation Terhadap Keterlibatan Merek dan Niat Pembelian: Studi Kasus Menantea

Jurnal Aplikasi Bisnis dan Manajemen
Menantea is selling tea-based drinks and has managed to reach more than 200.000 followers on Instagram in the first 5 days of its opening. This research was conducted to determine the impact of value co-creation (dialogue, access, risk-benefit, and ...
Felicia Candra, Nathasya Tirtoatmodjo, Regina Jokom   +2 more
doaj   +1 more source