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Policy Without Penalty: A Review of Pediatric Research Equity Act Noncompliance Letters. [PDF]

Pediatrics
Green DJ, Pagano A, Goldman J, Deshmukh AD.   +3 more
europepmc   +1 more source

Characteristics of sports brand content on social media and their effects on consumers. [PDF]

Front Sports Act Living
Liu Y.
europepmc   +1 more source

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Brand equity chain and brand equity measurement approaches

Marketing Intelligence & Planning, 2023
PurposeAlthough brand equity (BE) is a widely accepted concept, its definition is still elusive, and researchers have not reached a consensus about which measures provide the best estimates of this complex and multi-faceted construct. Hence, the authors propose a BE chain that incorporates consumer-based BE (CBBE) and firm-based BE (FBBE) measurement ...
Marta Olivia Rovedder de Oliveira, Rodrigo Heldt, Cleo Schmitt Silveira, Fernando Bins Luce   +3 more
openaire   +2 more sources

Brand equity

The Business & Management Collection
semanticscholar   +3 more sources

An examination of selected marketing mix elements and brand equity

Journal of the Academy of Marketing Science, 2000
Boonghee Yoo, Naveen Donthu, Sunghoe Lee
semanticscholar   +3 more sources

Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention

Journal of Promotion Management, 2023
Consumers are becoming increasingly aware of the environmental and social consequences of their purchases. Research on the green promotion mix, green brand equity, and green purchase intentions has been fragmented.
K. Dinh, Bang Nguyen-Viet, Hang Nguyet Phuong Vo   +2 more
semanticscholar   +1 more source

The effect of eWOM on consumer purchase intention and mediating role of brand equity: a study of apparel brands

Research Journal of Textile and Apparel, 2023
Purpose The purpose of this study is to investigate how electronic word of mouth (eWOM) affects purchase intention and brand equity, and to further examine the mediating role of brand equity between eWOM and purchase intention among Indian consumers of ...
Zebran Khan, Ariba Khan, M. K. Nabi, Zeba Khanam, Mohd Arwab   +4 more
semanticscholar   +1 more source

Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research, 2001
Boonghee Yoo, Naveen Donthu
semanticscholar   +3 more sources

Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward

Journal of Product & Brand Management, 2022
Purpose This paper aims to critically review the most cited literature published from 2000 to 2020 in 24 top-ranked marketing journals on the three most studied branding concepts of the 21st century – brand equity, brand loyalty and brand image – to ...
D. Parris, Francisco Guzmán
semanticscholar   +1 more source