Results 11 to 20 of about 5,921,978 (336)
Do Social Media Marketing Activities Build Long-Term Relationships? An Empirical Study of Indonesian Cosmetic Brand on Gen Z [PDF]
E3S Web of Conferences, 2023 Social Media Marketing (SMM), which offers two-way communication between brand and customer, has been widely used for marketing activities as a communication channel.
Erobathriek Annisya +3 more
doaj +1 more source
Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Jurnal Ilmiah Manajemen dan Bisnis, 2022 Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
doaj +1 more source
DeReMa (Development Research of Management): Jurnal Manajemen, 2021 The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty.
Stefany Stefany +2 more
doaj +1 more source
Brand Loyalty: Strengthening Brand Experience and Brand Satisfaction
JURNAL MANAJEMEN BISNIS, 2022 This study aims to examine the effect of brand experience on Consumer-Based Brand Equity, satisfaction and loyalty at Starbucks in Surabaya. This research was conducted using SEM and processed using SPSS and AMOS. The number of respondents used is 210 respondents who live in the city of Surabaya and have purchased and enjoyed dine-in facilities and ...
Yuwono, Grace, Anandya, Dudi
openaire +1 more source
Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy
Emerging Science Journal, 2023 Value co-creation profoundly affects brand experience, human interaction rules, and customer behavior performance and is a recurring theme in research in the field of virtual brand communities.
Tanaporn Hongsuchon +7 more
semanticscholar +1 more source
Uncertain Supply Chain Management, 2023 The cigarette industry faces market competition, and the pressure that suppresses its existence stems from ambiguous policies. The ambiguous policy is because the government still expects cigarette excise income as a significant source, but also that the
D. Harjadi, D. Fatmasari, Abas Hidayat
semanticscholar +1 more source
Psychology & Marketing, 2022 Prior studies on the in ‐ store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies.
Shadma Shahid +3 more
semanticscholar +1 more source
Journal of Brand Management, 2023 This research investigates the mediating role of perceived brand authenticity (PBA) between brand experience (BE) and brand love (BL) of global high-tech brands Apple and Samsung. A quantitative study was conducted in Japan, India, and Portugal.
Clarinda Rodrigues +3 more
semanticscholar +1 more source
The impacts of brand experiences on customer satisfaction and electronic word of mouth
Business: Theory and Practice, 2020 The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants.
Bader Almohaimmeed
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Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
doaj +1 more source