The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China. [PDF]
Behav Sci (Basel), 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Na M +5 more
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Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective. [PDF]
Front Psychol, 2022 The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Zhuo JY, Su RH, Yang HH, Hsu MC.
europepmc +2 more sources
The relationship between brand experience and consumer-based brand equity in grocerants [PDF]
Service Business, 2021 This study proposes a model that applies brand experience and customer-based brand equity (CBBE) to verify leading variables that can increase brand loyalty in the fast-growing food service sector of “grocerants.” For the empirical analysis, 384 ...
Jeon H, Yoo S.
europepmc +2 more sources
Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? [PDF]
Heliyon, 2020 The study examines the effect of price perception and price appearance on Gen Y's repurchase intention towards snack products of small and medium-sized enterprises (SMEs), along with the mediating roles of consumers' brand experience and preference.
Yasri Y, Susanto P, Hoque ME, Gusti MA.
europepmc +2 more sources
Cogent Business & Management, 2022 The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
doaj +2 more sources
Management şi Marketing, 2022 Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time.
Ferreira Pedro +2 more
doaj +2 more sources
Sensory brand experience and brand loyalty: Mediators and gender differences
Acta PsychologicaSensory brand experience is a fundamental and central brand experience. Its influencing mechanism on brand outcome variables still needs to be clarified.
Fang Gao, Zhongyuan Shen
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THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST
Jurnal Aplikasi Manajemen, 2021 This study aimed to investigate the direct effect of brand experience and the perceived value of customers on brand loyalty and the indirect effect through brand trust as mediating variable.
Rima Sera Pratiwi +2 more
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PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY
E-Jurnal ManajemenPenelitian ini dilakukan untuk menjelaskan pengaruh antar variabel yang diteliti dan peran brand trust sebagai variabel pemediasi antara brand experience terhadap brand loyalty pelanggan Luwak White Koffie di Kota Denpasar. Luwak White Koffie merupakan salah satu merek kopi yang beredar di pasar Indonesia.
Ni Putu Krisna Dewi, Ni Made Purnami
openaire +3 more sources
Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations
Reviews of Management Sciences, 2022 Purpose: Consumer research studies that have already been conducted on happiness have claimed that businesses should make their customers happier via experiences, but they have not addressed how specific brand experience elements may make customers ...
Imran Sarmad, Rizwan Ali
doaj +3 more sources