Results 231 to 240 of about 6,294,560 (306)
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Revista Formadores, 2022
O Brand experience é uma estratégia de marketing, oriunda de interações entre o cliente e a marca geradoras de experiências, que influenciam diretamente na decisão de compra dos mesmos. As marcas, em sua totalidade, precisam estar direcionadas aos seus consumidores, afim de proporcionar experiências significativas.
Lôise Da Cruz Brandão +2 more
openaire +1 more source
O Brand experience é uma estratégia de marketing, oriunda de interações entre o cliente e a marca geradoras de experiências, que influenciam diretamente na decisão de compra dos mesmos. As marcas, em sua totalidade, precisam estar direcionadas aos seus consumidores, afim de proporcionar experiências significativas.
Lôise Da Cruz Brandão +2 more
openaire +1 more source
Toward a new business model of retail industry: The role of brand experience and brand authenticity
Journal of Retailing and Consumer Services, 2023While the customer-to-manufacturer (C2M) business model has received increasing attention as a new business model for e-commerce and retail industry, little is still known about it and the effect of its approach.
Jungkun Park +2 more
semanticscholar +1 more source
ADI Journal on Recent Innovation (AJRI), 2023
The development of a competitive music streaming application industry has an impact on the company's success with a focus on brand loyalty. This study aims to understand the effect of brand experience, viral marketing, and brand image on Spotify user ...
Lawrence Philip +2 more
semanticscholar +1 more source
The development of a competitive music streaming application industry has an impact on the company's success with a focus on brand loyalty. This study aims to understand the effect of brand experience, viral marketing, and brand image on Spotify user ...
Lawrence Philip +2 more
semanticscholar +1 more source
Journal of Vacation Marketing, 2023
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field.
Shuang Lin +3 more
semanticscholar +1 more source
Brand experience, critical to the success of businesses, is well studied in marketing research. However, little is known about its effect on building advantages of competitive differentiation and brand positioning, especially in the tourism field.
Shuang Lin +3 more
semanticscholar +1 more source
Brand authenticity building effect of brand experience and downstream effects
Journal of Product & Brand Management, 2023Purpose This study aims to demonstrate that brand experiences can influence perceived brand authenticity, and perceived quality mediates this link. The proposed nomological net also assesses the impact of perceived quality and brand authenticity on ...
F. Murshed, A. Dwivedi, Tahmid Nayeem
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics, 2022
PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience
Mahima Shukla, Richa Misra, Deepak Singh
semanticscholar +1 more source
PurposeOver recent years, brand semiotics have been gaining the marketing practitioners' attention for designing their brand strategy. Hence, to address this gap, the current study investigates the effect of semiotic product packaging on brand experience
Mahima Shukla, Richa Misra, Deepak Singh
semanticscholar +1 more source
Brand Experience and Brand Equity
Vision: The Journal of Business Perspective, 2019Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings.
Faseeh Amin Beig, Fayaz Ahmad Nika
openaire +1 more source
Current Issues in Tourism, 2022
The emergence of short-form videos brings the sensory experience of the destination from offline to online and connects with the online destination brand experience (ODBE). Within the data crawled from short-form video content about Moshi Park, the study
Zhiyong Li +3 more
semanticscholar +1 more source
The emergence of short-form videos brings the sensory experience of the destination from offline to online and connects with the online destination brand experience (ODBE). Within the data crawled from short-form video content about Moshi Park, the study
Zhiyong Li +3 more
semanticscholar +1 more source
, 2021
Literature that examined the relationship between online destination brand experience (ODBE) and destination brand authenticity (DBA) is limited. Considering the increased importance of brand authenticity and its benefits for the practitioners, the ...
Imran Khan, Mobin Fatma
semanticscholar +1 more source
Literature that examined the relationship between online destination brand experience (ODBE) and destination brand authenticity (DBA) is limited. Considering the increased importance of brand authenticity and its benefits for the practitioners, the ...
Imran Khan, Mobin Fatma
semanticscholar +1 more source
What drives consumers to customize products? The mediating role of brand experience
Journal of Retailing and Consumer Services, 2022Brands are increasingly seeking ways to engage consumers in deep and meaningful brand experiences. As technological advances have developed, brands have an increasing arsenal to draw on in creating brand experience.
J. Pallant, I. Karpen, S. Sands
semanticscholar +1 more source