Results 241 to 250 of about 6,294,560 (306)
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Role of brand experience in predicting consumer loyalty
Marketing Intelligence & Planning, 2021PurposeThis study investigated the role of brand experience dimensions (behavioral, intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI), word of mouth (WOM) and willingness to pay more (WPM)) through the mediating
A. Safeer +4 more
semanticscholar +1 more source
Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience
Journal of Hospitality & Tourism Research, 2021The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to the restaurant brand is critical.
Hsiu-Yu Teng, Chien-Yu Chen
semanticscholar +1 more source
, 2021
Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry.
Aaleya Rasool, F. Shah, M. Tanveer
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Despite the paramount importance of work on customer engagement and brand experience, there is a vital research gap regarding inspecting the relational dynamics between these constructs across the contexts, principally in the setting of banking industry.
Aaleya Rasool, F. Shah, M. Tanveer
semanticscholar +1 more source
Journal of Relationship Marketing
This article, through developing a conceptual model, attempts to examine how influencer marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E-brand loyalty, while considering the moderating influence of E-brand love.
C. Valmohammadi +3 more
semanticscholar +1 more source
This article, through developing a conceptual model, attempts to examine how influencer marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E-brand loyalty, while considering the moderating influence of E-brand love.
C. Valmohammadi +3 more
semanticscholar +1 more source
How social media marketing activities affect brand loyalty? Mediating role of brand experience
Asia Pacific Journal of Marketing and LogisticsPurposeIncreasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted to understand as how activities on social media influence usage intentions
Sushant Kumar, Jung-Kuei Hsieh
semanticscholar +1 more source
Journal of Quality Assurance in Hospitality & Tourism, 2021
Since prior works have overlooked the complexities of two broad constructs, i.e., brand experience and customer engagement, this study selects restaurant-specific dimensions, and examines how these detailed dimensions influence brand loyalty ...
Chao-Chin Huang, Shwu-En Chen
semanticscholar +1 more source
Since prior works have overlooked the complexities of two broad constructs, i.e., brand experience and customer engagement, this study selects restaurant-specific dimensions, and examines how these detailed dimensions influence brand loyalty ...
Chao-Chin Huang, Shwu-En Chen
semanticscholar +1 more source
, 2021
A hotel’s servicescape – its design elements and quality of service – has been shown to predict customers’ brand experience. However, the underlying mechanism of this association is unknown.
Ye Ben Haobin +3 more
semanticscholar +1 more source
A hotel’s servicescape – its design elements and quality of service – has been shown to predict customers’ brand experience. However, the underlying mechanism of this association is unknown.
Ye Ben Haobin +3 more
semanticscholar +1 more source
SAGE Open, 2021
This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
semanticscholar +1 more source
This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
semanticscholar +1 more source
A model bridging team brand experience and sponsorship brand experience
International Journal of Sports Marketing and Sponsorship, 2017Purpose Previous research has focused on the antecedents of fan loyalty or the link between fans and the team on sponsorship reactions, but no comprehensive framework has been developed to combine these perspectives. The purpose of this paper is to present an integrated framework of how team brand experience during the season impacts sponsorship brand
Rui Biscaia +3 more
openaire +1 more source
Brand experience and brand loyalty: is it a matter of emotions?
Asia Pacific Journal of Marketing and Logistics, 2020PurposeBased on the stimulus–organism–response (SOR) model, the aim of this study is to explore the impact of brand experience (BE) on brand loyalty, with the mediation effect of emotional brand attachment (EBA) dimensions, specifically brand passion ...
R. Mostafa, Tamara Kasamani
semanticscholar +1 more source