Results 21 to 30 of about 5,921,978 (336)
The Impact of VR/AR-Based Consumers’ Brand Experience on Consumer–Brand Relationships
Sustainability, 2023 This study aims to identify types of virtual/augmented reality–based brand experiences (VR/AR experiences) to understand their impacts on consumer–brand relationships.
Jing-Yun Zeng +2 more
semanticscholar +1 more source
The Role of Employee Expectations and Brand Promises in Forming the Employer Brand Experiences [PDF]
مطالعات مدیریت بهبود و تحول, 2020 This paper aimed to examin how employer brand experience formed for talented employees and determine the effect of employee’s expectation and brand promise on forming the employer brand experiences.
Shirin Mazraeh +2 more
doaj +1 more source
Sustainability, 2022 Regardless of a customer’s social status, wealth, or country of origin, Apple products have been notorious for establishing trends in regard to electronic devices. As of 2019, China accounted for 17% percent of all Apple sales.
Muhammad Sohaib, Jacob Mlynarski, Rui Wu
semanticscholar +1 more source
Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands
Mercados y Negocios, 2023 This work investigates the relationship between Brand love and Brand Experience with Brand Loyalty in fast fashion consumers in the ZMG. A quantitative instrument was built from whose answers it is intended to know if there is a positive relationship ...
Ana Rocío Valenzuela Quintero +1 more
doaj +1 more source
At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
doaj +1 more source
Journal of Product & Brand Management, 2022 Purpose This paper aims to examine the differences in the process by which three types of self-congruity (actual, ideal and social) interact with the need for uniqueness (NFU) to influence brand loyalty via brand experience and brand attachment ...
F. Chieng +3 more
semanticscholar +1 more source
Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan [PDF]
Management Science Letters, 2020 Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand eq-uity drivers; brand personality, brand experience, and brand affect.
Kashif Farhat +2 more
doaj +1 more source
Jurnal Manajemen Teori dan Terapan, 2023 Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and brand trust. Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique.
Ni Kadek Reinita Andriyani +1 more
doaj +1 more source
Jurnal Studi Manajemen Organisasi, 2022 This study aims to determine and analyze the effect of brand experience variables on brand loyalty through brand resonance and brand reputation as an intervening variable for users of the DANA E-Wallet application in Semarang City. The population used in
Handoko Dwi Wibisono, Imroatul Khasanah
doaj +1 more source
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services [PDF]
Spanish Journal of Marketing-ESIC, 2021 Purpose – This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services.
Mauricio Santos, Walesska Schlesinger
doaj +1 more source