Results 41 to 50 of about 5,921,978 (336)
Making sense of sensory brand experience: Constructing an integrative framework for future research
International Journal of Management Reviews, 2021 This study asserts that conceptualising sensory brand experience (SBE) as an independent construct is critical to expanding our understanding of experiences provided by brands.
Dongmei Zha +3 more
semanticscholar +1 more source
Cogent Business & Management, 2023 The role of new luxury fashion brand experience and authenticity on brand equity has not been sufficiently explored empirically. The current study offers a model of the relationship between brand experience, brand authenticity, and brand equity ...
Sally Mohamed Amer +2 more
doaj +1 more source
Gadjah Mada International Journal of Business, 2022 Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business.
Raden Bernard Eka Hutomo Putra Maduretno +1 more
semanticscholar +1 more source
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Corporate Reputation ReviewThis research investigates five sensory cues (i.e. visual, auditory, olfactory, tactile, and taste) influencing sensory brand experience leading to brand loyalty through customer satisfaction, brand attachment, and customer lovemarks.
Dongmei Zha +3 more
semanticscholar +1 more source
Analysis Of The Influence Of Social Media Marketing And Co-Creation Behavior On Brand Equity Through Mediation Brand Experience Of Automotive Products In Indonesia [PDF]
E3S Web of ConferencesThis study investigates the impact of social media marketing and co-creation activity on brand equity in the automotive industry in Indonesia. In this relationship, brand experience is the mediating variable. The study employed a quantitative methodology,
Yap Yonathan William, Suwarno
doaj +1 more source
Journal of Marketing Analytics, 2021 This study aims to explore, in the case of the Over-The-Top (OTT) sector, Millennials’ perceptions of brand experience in relation to the well-established brand Netflix.
S. Amoroso, S. Pattuglia, Imran Khan
semanticscholar +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Pediatric patients with extracranial solid tumors (ST) receiving chemotherapy are at an increased risk for Pneumocystis jirovecii pneumonia (PJP). However, evidence guiding prophylaxis practices in this population is limited. A PJP‐related fatality at our institution highlighted inconsistent prescribing approaches and concerns about
Kriti Kumar +8 more
wiley +1 more source
Cogent Business & ManagementBusinesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT The pediatric hematology‐oncology fellowship training curriculum has not substantially changed since its inception. The first year of training is clinically focused, and the second and third years are devoted to scholarship. However, this current structure leaves many fellows less competitive in the current job market, resulting in ...
Scott C. Borinstein +3 more
wiley +1 more source
Is Trust Necessary to Increase Loyalty in Adult Consumers?
Psikodimensia: Kajian Ilmiah Psikologi, 2018 The aim of this study is to examine if brand experience can predict brand loyalty of older adult consumers through brand trust. This cross-sectional study involved 390 Indonesian older adult consumers of a mineral water who completed a self-report ...
Kinanti Alvani Pane +2 more
doaj +1 more source