Results 21 to 30 of about 586,578 (335)
Brand extensions’ influence on brand image : empirical study on Bodrex’sbrand
Indonesian Journal of Pharmacy, 2010 Bodrex’s manufacturer is attempting to use Bodrex brand success to enter flu and cough medicine category by releasing Bodrex Flu dan Batuk. The launching of Bodrex Flu dan Batuk will affect Bodrex’s brand image.
M. Rifqi Rokhman +2 more
doaj +1 more source
Ekuitas: Jurnal Ekonomi dan Keuangan, 2018 This research tries to compare brand image electronic products and store image to brand responses and store responses through brand satisfaction and customer store- satisfaction. The dominating existence of brand image and store image where customers buy
Didit Darmawan, Pantja Djati
doaj +1 more source
Brand Loyalty at Chain Hotel in Denpasar
E-Journal of Tourism, 2018 Purposes of this research are: (i) to find out the influence of brand image toward customer satisfaction (ii) to find out the influence of customer satisfaction toward brand loyalty (iii) to find out the influence of brand image toward brand loyalty and (
I Made Bayu Wisnawa
doaj +1 more source
The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian
International Review of Management and Marketing, 2016 This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands.
Hashed Ahmed Mabkhot +2 more
doaj +6 more sources
PENGARUH E-WOM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA PRODUK KOSMETIK PIXY [PDF]
, 2023 This research aims to determine and analyze the influence of E-WoMand brand image on purchasing decisions. This research uses quantitative methods. The data collection technique in this research uses a questionnaire.
Nabila, Jihan
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The Impact of Brand Extension on Brand Image
Industrial Engineering & Management Systems, 2017 The purpose of this research is to analyze the relationship between variables affecting on the development of the brand and the effects of this development on brand image, explaining how impact of the variables related to the brand image and evaluation of the effect of each of these variables that eventually leads to final brand image. This research is
Nasser Azad, Maryam Qom
openaire +2 more sources
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
doaj +1 more source
PENGARUH SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan ShopeeFood di Kota Malang) [PDF]
, 2023 This study aims to determine the effect of sales promotion on purchasing decisions with brand image as an intervening variable. The location of the research was Malang City.
Rayes, Topan Akbar
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The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Ian N. Suryawan Ronnie R. Masman +1 more
openaire +3 more sources
Yacht modeling design method based on brand image
Zhongguo Jianchuan Yanjiu, 2020 Objectives Based on kansei engineering theory, a yacht modeling design method based on brand image is proposed to improve the yacht company's brand recognition and competitiveness.Methods Firstly, representative samples and brand image vocabularies of ...
CHENG Yongsheng +2 more
doaj +1 more source