Results 21 to 30 of about 6,985,808 (379)
Brand image and brand dilution in the fashion industry [PDF]
Automatica, 2006 This paper develops dynamic optimal control model of a fashion designer's challenge of maintaining brand image in the face of short-term profit opportunities through expanded sales that risk brand dilution in the longer-run. The key state variable is the brand's reputation, and the key decision is sales volume.
Kort, Peter M. +3 more
openaire +4 more sources
Sustainability, 2022 This research examines the impact of green marketing and its factors on purchase intention through green brand trust and image. It examines the correlation between six concepts: green knowledge, environmental attitude and knowledge, green image, green ...
Zhongfu Tan +4 more
semanticscholar +1 more source
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022 This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini +3 more
doaj +1 more source
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 2022 This research aims to show the influence of brand ambassadors and brand image on buying interest and their impact on purchasing decisions. This study uses a quantitative approach.
Annung Purwati +1 more
semanticscholar +1 more source
Peran Brand Trust Memediasi Brand Image Terhadap Brand Loyalty: Studi Pada Toko Dwipa Umalas Badung
E-Jurnal Manajemen, 2022 Penelitian ini bertujuan untuk menjelaskan peran brand trust memediasi brand image terhadap brand loyalty: pada Toko Dwipa Umalas Badung. Penelitian ini dilakukan kepada pembeli yang berbelanja pada Toko Dwipa, Umals, Badung dengan sample penelitian ...
Made Dwi Sastrawan +1 more
doaj +1 more source
Society, 2022 Although the interplay of social media marketing (SMM) on brand image and purchase intention has been studied extensively, insights into the link between these variables in the context of the local product remain scarce, specifically from generation Z’s ...
Evi C Waworuntu +2 more
semanticscholar +1 more source
JURNAL LENTERA BISNIS, 2022 This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta.
Deny Rumaidlany +2 more
semanticscholar +1 more source
THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI
E-Jurnal Manajemen, 2020 Penelitian ini bertujuan untuk mengetahui pengaruh EWOM dan brand awareness terhadap niat beli melalui brand image sebagai pemediasi. Sampel penelitian ditetapkan sebanyak 160 responden dengan menggunakan teknik pengambilan sampel yaitu purposive ...
Ketut Ayu Wedayanti +1 more
doaj +1 more source
MENCIPTAKAN GREEN BRAND PERSONALITY BAGI MEREK RAMAH LINGKUNGAN
Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 2018 Tujuan penelitian ini adalah menjelaskan pengaruh green brand terhadap green brand personality, pengaruh green brand terhadap green brand image, pengaruh green brand image terhadap green brand personality, peran green brand image sebagai mediasi pengaruh
Gede Suparna +3 more
doaj +1 more source