THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
doaj +1 more source
PENGARUH E-WOM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA PRODUK KOSMETIK PIXY [PDF]
, 2023 This research aims to determine and analyze the influence of E-WoMand brand image on purchasing decisions. This research uses quantitative methods. The data collection technique in this research uses a questionnaire.
Nabila, Jihan
core
Yacht modeling design method based on brand image
Zhongguo Jianchuan Yanjiu, 2020 Objectives Based on kansei engineering theory, a yacht modeling design method based on brand image is proposed to improve the yacht company's brand recognition and competitiveness.Methods Firstly, representative samples and brand image vocabularies of ...
CHENG Yongsheng +2 more
doaj +1 more source
The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Jurnal Manajemen Industri dan Logistik, 2023 The purpose of this study is to analyze the influence of consumer cognitive factors such as brand association, perceived quality of the brand, brand image, and brand reputation on brand equity both directly and indirectly via brand personality. This type
Fery Riyanto +4 more
doaj +1 more source
THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH
Nidhomul Haq, 2020 Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important.
Fajri Dwiyama, Nurhasanah R
doaj +1 more source
Pengaruh Brand Personality, Brand Love dan Brand Image Terhadap Brand Advocacy
ARBITRASE: Journal of Economics and Accounting, 2023 This study aims to find out how brand personality, brand love and brand image influence brand advocacy (a case study on wardah cosmetics reviewers in the female daily forum). By using a quantitative method, data from this study were collected from consumers or users of some think skincare products. The sampling technique used a non-probability sampling
Oktaviya Rahmawati, Kuwat Riyanto
openaire +1 more source
PENGARUH SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan ShopeeFood di Kota Malang) [PDF]
, 2023 This study aims to determine the effect of sales promotion on purchasing decisions with brand image as an intervening variable. The location of the research was Malang City.
Rayes, Topan Akbar
core
Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand [PDF]
, 2015 This paper seeks to address the limited understanding of how to operationalise the external brand image of a political brand. More specifically, this research critically assesses the transfer potential of the six variables of brand image by Bosch, Venter,
Aaker D. +39 more
core +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP BRAND LOYALTY
E-Jurnal Manajemen, 2019 Penelitian ini bertujuan untuk menjelaskan peran brand image memediasi pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang pengaruh antara variable kredibilitas celebrity ...
Putu Arina Indah Puspita Dewi +1 more
doaj +1 more source
PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP BRAND EQUITY SMARTPHONE IPHONE
Equivalent : Journal of Economic, Accounting and Management, 2023 Abstract : This research journal aims to determine the effect of Brand Image, Brand Awareness, and Brand Loyalty variables on Brand Equity on iPhone smartphone users in Blado Village, Blado District, Batang Regency. This research is based on the decline in sales of iPhone smartphones in Indonesia between 2019 and 2021.
Muhammad Zaki Fatkhurrohman Khasan +2 more
openaire +1 more source