Neural mechanisms of brand love relationship dynamics: Is the development of brand love relationships the same as that of interpersonal romantic love relationships? [PDF]
Frontiers in Neuroscience, 2022 Brand love is a relationship between brands and consumers. Managing the relationship is an important issue for marketing strategy since it changes according to temporal flow.
Shinya Watanuki
doaj +2 more sources
Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies [PDF]
Frontiers in Neuroscience, 2020 Brand love is a critical concept for building a relationship between brands and consumers because falling in love with a brand can lead to strong brand loyalty.
Shinya Watanuki, Hiroyuki Akama
doaj +2 more sources
The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing [PDF]
Frontiers in Psychology, 2022 The knowledge payment industry will rapidly attract many enterprises that provide knowledge services. This study investigates the interrelationship between brand personality, brand love, and electronic word-of-mouth in the context of knowledge payment ...
Manlin Liu, Jinzhe Yan
doaj +2 more sources
The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China [PDF]
Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
doaj +2 more sources
Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand [PDF]
Frontiers in Psychology, 2020 This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Shikun Zhang +5 more
doaj +2 more sources
Aesthetic evaluation underpinning brand love relationship development: an activation likelihood estimation meta-analysis and multivariate analysis [PDF]
Frontiers in NeuroscienceObjectivesBrand love is a crucial construct in marketing strategies. Building brand love can generate stable profits for enterprises. Although the marketing literature points out that aesthetic factors contribute to establishing the relationship as a ...
Shinya Watanuki
doaj +2 more sources
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love [PDF]
Journal of Business Research, 2019 Brand gender has been suggested as a relevant source of consumer-based brand equity (CBBE). The purpose of this paper is to deepen understanding of the relationship between brand gender and CBBE by analyzing the mediating roleofconsumer–brandengagement ...
Joana César Machado +2 more
exaly +6 more sources
Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks
Emerging Markets Journal, 2021 Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with.
Ayben Ceyhan, Uğur Yozgat
doaj +3 more sources
Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport. [PDF]
Front Psychol, 2022 Do C, Brison NT, Park J, Lee HW.
europepmc +3 more sources
Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love. [PDF]
Front Psychol, 2022 Ding Y, Tu R, Xu Y, Park SK.
europepmc +3 more sources