Neural mechanisms of brand love relationship dynamics: Is the development of brand love relationships the same as that of interpersonal romantic love relationships? [PDF]
Frontiers in Neuroscience, 2022 Brand love is a relationship between brands and consumers. Managing the relationship is an important issue for marketing strategy since it changes according to temporal flow.
Shinya Watanuki
doaj +2 more sources
Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies [PDF]
Frontiers in Neuroscience, 2020 Brand love is a critical concept for building a relationship between brands and consumers because falling in love with a brand can lead to strong brand loyalty.
Shinya Watanuki, Hiroyuki Akama
doaj +2 more sources
BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
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The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing [PDF]
Frontiers in Psychology, 2022 The knowledge payment industry will rapidly attract many enterprises that provide knowledge services. This study investigates the interrelationship between brand personality, brand love, and electronic word-of-mouth in the context of knowledge payment ...
Manlin Liu, Jinzhe Yan
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The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China [PDF]
Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand [PDF]
Frontiers in Psychology, 2020 This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Shikun Zhang +5 more
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Aesthetic evaluation underpinning brand love relationship development: an activation likelihood estimation meta-analysis and multivariate analysis [PDF]
Frontiers in NeuroscienceObjectivesBrand love is a crucial construct in marketing strategies. Building brand love can generate stable profits for enterprises. Although the marketing literature points out that aesthetic factors contribute to establishing the relationship as a ...
Shinya Watanuki
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Servant leadership, brand love, and work ethic: important predictors of general health in workers in the education sector. [PDF]
Front PsycholBackground Building a path aimed at the wellbeing of workers in the education sector is the fundamental basis to encourage quality education. To fill the gap in knowledge and address this aspect by understanding the behavior of the study population, it ...
Laura-Arias E +2 more
europepmc +2 more sources
Examining the nexus between self-congruity, brand love and negative consumer behavioural outcomes
Cogent Business & ManagementThe study intends to investigate the impact of self-congruity and brand love on negative consumer behavioural outcomes. Structural equation modelling was used to analyse data collected from 506 luxury fashion consumers using a convenience sampling ...
Ofosu Agyekum +2 more
doaj +2 more sources
Journal of Applied Sciences in Travel and HospitalityThis study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra.
Erina Alimin +4 more
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