Results 21 to 30 of about 923,562 (204)
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [PDF]
مدیریت بازرگانی, 2015 The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy.
Abolghasem Ebrahimi +2 more
doaj +1 more source
THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM [PDF]
Journal of Applied Structural Equation ModelingThis study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products.
Yasri Yasri +3 more
doaj +1 more source
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
Jurnal Ilmiah Manajemen dan Bisnis, 2019 The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase ...
Kadarusman Kadarusman +2 more
doaj +1 more source
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Jurnal Bisnis dan Manajemen, 2019 Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
doaj +1 more source
Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
doaj +1 more source
Factors Influencing Electronic Brand Love and E-Loyalty [PDF]
Journal of Information Technology Management, 2023 This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty.
Reza Salehzadeh +2 more
doaj +1 more source
SAGE Open, 2022 This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan.
Shu-Hsien Liao +2 more
doaj +1 more source
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 The business world has developed quite rapidly, namely coffee shops by producing products so that they are able to meet the needs and tastes of consumers with good brand quality.
Widiasuari R.I.A.P., Sukaatmadja I P.G.
doaj +1 more source
BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE
GANEC SWARA, 2023 The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty.
ARYAN AGUS PRATAMA +2 more
openaire +1 more source
Effects of financial consumer protection on brand love and brand advocacy
Journal of Financial Services MarketingFinancial consumer protection has emerged as a critical global trend. This study examines how financial consumer protection affects brand advocacy in the context of retail banks in Hong Kong.
Matthew Yau Choi Chow +1 more
semanticscholar +1 more source