Results 41 to 50 of about 923,562 (204)
Jurnal Ekonomi UtamaThis research aims to analyze the influence of brand personality on brand love, as well as its impact on purchase intention among marketplace users in Indonesia. Referring to relationship-based marketing theory, this research examines how brand personality builds emotional attachment (brand love), which in turn influences consumers' intentions to ...
null Refiana Andriani +2 more
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Consumer Brand Love for Luxury Brands in India
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2020 To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature.
Maria Kostritsa +3 more
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Self-expressiveness and hedonic brand affect brand love through brand jealousy
Future Business Journal, 2022 This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love of female fashion clothing brands. Conceptualized research framework is empirically tested through utilization of Smart PLS.
Sehrash Siddique, Amer Rajput
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Management şi Marketing, 2022 Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time.
Ferreira Pedro +2 more
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Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums
Jurnal Nuansa AkademikThe purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums.
Christivany Christivany, Dedi Iskamto
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Brand love or hate: Online influencers’ role in promoting brands in the SME sector [PDF]
The Retail and Marketing ReviewCould this be a world where customers fall head over heels for brands with influencers acting as the love potion that makes the magic happen? This article explores the role that online influencers play in promoting brand love through hedonic experiences,
Marilee Swart, Dr Shamola Pramjeeth
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The Critical Role of Brand Love in Clothing Brands
Pressacademia, 2015 This paper aims to explore brand love in the context of brand trust, resistance to negative information and intention to repurchase in the clothing brand context. Based on a sample of 400 respondents, simple regression and multiple regression analyses were conducted to analyse direct effects and bootstrapping analyses were run to examine mediating ...
TURGUT, Merve Ulku, GULTEKİN, Beyza
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The power of love: how consumer-brand bonds influence WOM and switching intention.
Telos: Revista de Estudios Interdisciplinarios en Ciencias SocialesThe digital marketing transformation phenomenon has recently attracted significant attention, driven by digitalization and the need for new conceptual frameworks.
Mauricio Santos, Walesska Schlesinger
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
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Dimensi Brand Image Untuk Memprediksi Brand Love Dan Brand Loyaty
Jurnal Manajerial Dan Kewirausahaan, 2020 The purpose of this research is to examine whether 1) mystery can predict brand love and brand loyalty Apple in Jakarta. 2) sensuality can predict brand love and brand loyalty Apple in Jakarta. 3) intimacy can predict brand love and brand loyalty Apple in Jakarta. 4) brand love can predict brand loyalty Apple in Jakarta.
Wilson Frenredy, Purnama Dharmawan
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