Results 51 to 60 of about 923,562 (204)

BRAND LOVE AND CUSTOMER ENGAGEMENT S ROLE OVER BRAND LOYALTY

Pressacademia, 2017
Purpose - In this study, we wanted to examine the role of brand love and customer engagement over brand loyalty whether they are differentiating by demographic or socio-economic factors or not. It is expected to make a contribution to the literature by expanding brand love and customer engagement by also relating it with brand loyalty. Methodology – We
PANDİR, Berker, YASİN, Bahar
openaire   +2 more sources

Impact of Green Marketing Mediating Brand Love on Purchasing Decisions for Batik MSME Products in Central Java

Jurnal Riset Ekonomi Manajemen (REKOMEN)
In an era where consumers are increasingly aware of the importance of sustainability, Batik SMEs in Central Java find themselves in a strategic position to leverage the trend of Green Marketing as a tool to enhance their competitiveness. The objective of
Victor Syafi'ah a , Prasetya, Melan Susanty, Purnamasari, Oki Anggraeni, Reza Rahmadi Hasibuan   +5 more
semanticscholar   +1 more source

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

Journal of Management Small and Medium Enterprises (SME's)
The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia, Kurniawati Kurniawati   +1 more
doaj   +1 more source

How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism

APMBA (Asia Pacific Management and Business Application), 2018
In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well.
Cindy Suwandhi, Tengku Ezni Balqiah
doaj   +1 more source

Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media

Journal of Consumer Behaviour
Luxury brands have engaged in social media use, becoming exposed to a wider market but confronting the exclusivity and uniqueness linked to these brands.
Sonia Cruz-Ros, M. Miquel-Romero, R. Yee
semanticscholar   +1 more source

Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator

Journal of Theoretical and Applied Electronic Commerce Research
This study investigates the impact of social media marketing activities on customers’ behavioral engagement with fashion clothing brands in Pakistan.
Muhammad Sohaib, Muhammad Asghar Ali, Muhammad Ahmad-ur-Rehman   +2 more
doaj   +1 more source

Brand Love, Attitude, and Environmental Cause Knowledge: Sustainable Blue Jeans Consumer Behavior

Sustainability
A blue jeans brand committed to the environmental cause could position itself as unique and socially responsible and attract environmentally driven consumers.
José Magano, Tiago Brandão, Catarina Delgado, V. Vale   +3 more
semanticscholar   +1 more source

Customer Connections: A Cross-Cultural Investigation of Brand Experience and Brand Love in the Retail Landscape

Administrative Sciences
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive
Ângela Leite, Anabela Rodrigues, S. Lopes   +2 more
semanticscholar   +1 more source

Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Management şi Marketing, 2019
Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality.
Ferreira Pedro, Rodrigues Paula, Rodrigues Pedro   +2 more
doaj   +1 more source

Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior. [PDF]

BMC Psychol, 2023
Zhang Y, Yang YC.
europepmc   +1 more source