Results 61 to 70 of about 923,562 (204)

Increasing Brand Loyalty Through Cultivating Brand Love

International Journal of Scientific Research and Management (IJSRM)
The purpose of this study is to ascertain how customer value, customer satisfaction, and customer experience relate to brand love and brand loyalty. The research population comprises Starbucks customers as of December 2023. Purposive sampling, which involved selecting customers who had made purchases more than twice, was the sample strategy employed. A
Alivia Andini, Meylani Tuti
openaire   +1 more source

PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP POSITIF WORD OF MOUTH PADA MASSIMO GELATO

E-Jurnal Manajemen
Dunia kuliner saat ini sangat berkembang pesat khususnya pada minuman dan es krim sebagai dessert & beverage. Hal ini menimbulkan persaingan diantara pelaku usaha untuk menjadi yang terbaik dalam bidangnya, termasuk pada Massimo Gelato Restaurant. Tujuan
Ni Putu Ageng Suda Indrayani, I Gde Ketut Warmika   +1 more
doaj   +1 more source

Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry. [PDF]

Front Psychol, 2022
Bilal M, Akram U, Zhang Y, Cai S, Wang Z.   +4 more
europepmc   +1 more source

Lovely tupperware: The role of brand love in mediating brand loyalty

IJBE (Integrated Journal of Business and Economics)
This research aims to determine the effect of brand personality and emotional brand attachment on brand love and brand loyalty in Tupperware products in the city of Jember. Respondents in this research amounted to 170 with the purposive sampling method carried out using a hybrid—analysis using SEM-PLS with data processing using SmartPLS version 3.
openaire   +2 more sources

Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality. [PDF]

Front Psychol, 2022
Mustafa K, Ahmad F, Qaisar MN, Zada S, Jamil S, Anwer N, Khawaja KF, Vega-Muñoz A, Contreras-Barraza N, Hamid SAR, Mariam S.   +10 more
europepmc   +1 more source

Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type

Asian Management and Business Review
The ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions.
Lady Lady, Lara Meilani, Fendy Cuandra, Bai Na   +3 more
doaj   +1 more source

Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love. [PDF]

Front Psychol, 2022
Ding Y, Tu R, Xu Y, Park SK.
europepmc   +1 more source

From Likes to Loyalty: Exploring the Pathways Linking Interactive Social Media Engagement to Consumer Loyalty

Reviews of Management Sciences
Purpose This study examines how interactive social media marketing influences brand loyalty, focusing on the mediating roles of Brand Awareness, Perceived Value, and Brand Love.
Mirza Kashif Baig, Syed Habib Ur Rehman, Syed Ghayas Ahmed, Muhammad Sajjada Shamim Ahmed   +3 more
doaj   +1 more source

Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport. [PDF]

Front Psychol, 2022
Do C, Brison NT, Park J, Lee HW.
europepmc   +1 more source

"Wow! It's Cool": How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement. [PDF]

Front Psychol, 2022
Attiq S, Abdul Hamid AB, Khokhar MN, Shah HJ, Shahzad A.   +4 more
europepmc   +1 more source