Results 61 to 70 of about 493,206 (299)
Relationship Between Knowledge and Compliance With Safety Measures: Evidence From COVID‐19
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Compliance with health safety protocols is important for protecting public health, particularly in agricultural sectors where disease outbreaks can disrupt production and market access. Despite its economic significance, we know little about what drives protocol compliance.
Nilufer Cetik +2 more
wiley +1 more source
Examining the nexus between self-congruity, brand love and negative consumer behavioural outcomes
Cogent Business & ManagementThe study intends to investigate the impact of self-congruity and brand love on negative consumer behavioural outcomes. Structural equation modelling was used to analyse data collected from 506 luxury fashion consumers using a convenience sampling ...
Ofosu Agyekum +2 more
doaj +1 more source
Strategi Kualitas Hubungan Merek, Komitmen, Kecintaan Terhadap Loyalitas Merek Pada Restoran Waralaba [PDF]
, 2016 . Based on the theory of brand relationship quality and relationship marketing(RM), the aim of this research is to explore the relationship between strategy of brandrelationship quality, brand commitment, and brand love in achieving brand loyalty ...
Ubud, S. (Sahnaz), Ubud, S. (Suzan)
core
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums
Jurnal Nuansa AkademikThe purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums.
Christivany Christivany, Dedi Iskamto
doaj +1 more source
Special issue on information flow and WOM in social media and online communities [PDF]
, 2017 No abstract ...
Ruiz-Mafe, Carla, Veloutsou, Cleopatra
core +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Brand love or hate: Online influencers’ role in promoting brands in the SME sector [PDF]
The Retail and Marketing ReviewCould this be a world where customers fall head over heels for brands with influencers acting as the love potion that makes the magic happen? This article explores the role that online influencers play in promoting brand love through hedonic experiences,
Marilee Swart, Dr Shamola Pramjeeth
doaj +1 more source
Advertising communication and spirituality: a critical approach of academics and professionals [PDF]
, 2019 This article explores advertising as a space where spiritual discourses are reproduced from the critical approach of academics in communication and sociology, along with professionals in the advertising sector.
Gil-Soldevilla, Samuel +2 more
core +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source