Results 71 to 80 of about 923,562 (204)

Modeling the Structural Relationships of Brand Competency, Brand Love, Brand Advocacy, and Brand Loyalty

Sustainable Business and Society in Emerging Economies
Purpose: The goal of this current study is to evaluate how brand competency, directly and indirectly, affects brand loyalty and brand advocacy through brand love.
Faheem Ahmad Khan, Samra Nawaz, Muhammad Umer Quddoos, Arslan Ahmad Siddiqi   +3 more
doaj   +1 more source

Love brands

, 2014
O conceito principal desta tese é love brands, marcas que conseguem crescer na mente dos consumidores de tal forma, que estes sentem uma ligação especial com elas, tornando-se dedicados e amantes das mesmas. O seu posicionamento forte no mercado, na mente e coração dos consumidores faz com que sejam amadas incondicionalmente.
openaire   +1 more source

Antecedents and Consequences of Brand Love: The Moderating Effect of Brand Love

Lex localis - Journal of Local Self-Government
This study investigates how brand satisfaction, brand trust, brand love, brand loyalty, and word of mouth are interlinked through the Starbucks brand. Specifically, It examines the moderating role of brand love on the brand satisfaction-brand loyalty and brand trust-brand loyalty relationships.
Zhenlong Li, Sung-Kyu Park
openaire   +1 more source

Determinants of brand love in wine experiences

Wine Economics and Policy
Wine tourism provides a multisensory experience through various wine tourism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determinants of
A. Dias, Bruno Sousa, V. Santos, Paulo Ramos, Arlindo Madeira   +4 more
semanticscholar   +1 more source

The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context

Administrative Sciences
Relationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but also on improving consumer perception.
Jose Alberto Panduro-Ramirez, Miguel Angel Gallegos-Reyes, Miluska Villar-Guevara, E. García-Salirrosas, Israel Fernández-Mallma   +4 more
semanticscholar   +1 more source

Influence Brand Experience, Perceived Quality, And Brand Love On Brand Loyalty For Purchasing Janji Jiwa Products

Jurnal Ilmiah Manajemen Kesatuan
This research aims to analyze the influence of variables brand experience, perceived quality, value, brand love to brand loyalty. This research uses a quantitative method approach through techniques purposive sampling.
Ristiana Rahayu, Endang Ruswanti
semanticscholar   +1 more source

Understanding the Influence of Brand Experience and Brand Satisfaction on Brand Loyalty: Mediated by Brand Love

Journal of humanities and social sciences studies
The aim of this research is to uncover the impact of brand experience and brand satisfaction on brand loyalty, with brand love mediating between the two. The research employs a deductive quantitative approach. The researcher utilizes a survey design with
Fadlan Ihza Andika Widiyantoro, Rini Kuswati   +1 more
semanticscholar   +1 more source

Leveraging Brand Love through Brand Attachment and Brand Aspirations: A Triangular Theory of Love Extension

Journal of Accounting and Finance in Emerging Economies
Purpose: The goal of this study is to evaluate how brand attachment and brand aspirations operate as mediators between brand competence and brand love.
Faheem Ahmad Khan, Samra Nawaz, Muhammad Umer Quddoos, Arslan Ahmad Siddiqi   +3 more
doaj   +1 more source

PENGARUH BRAND PERSONALITY, BRAND ATTACHMENT, BRAND LOVE TERHADAP KESETIAN PELANGGAN

Jurnal Ekonomi Trisakti
Tujuan dari penelitian ini adalah untuk mengevaluasi karakter merek, ikatan merek, dan cinta merek dibandingkan dengan kesetiaan merek. Uji hipotesis digunakan untuk menggambarkan fitur hubungan, meningkatkan pemahaman tentang hubungan, dan memprediksi hasil dan kinerja.
Dian Maharani Tamher, null Robert Kristaung   +1 more
openaire   +1 more source

KEBANGKITAN DAN DOMINASI SMARTPHONE CHINA DI INDONESIA: PERAN MEDIASI BRAND ADDICTION DALAM HUBUNGAN BRAND KNOWLEDGE DAN BRAND LOVE TERHADAP BRAND LOYALTY PASAR SMARTPHONE DI INDONESIA

Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi
ABSTRAK Dalam 4 Tahun kebelakang, pasar smartphone didominasi oleh merek terkenal seperti Iphone dan Samsung. Pada tahun 2025, dalam 5 merek teratas pada pasar smartphone 4 diantaranya adalah merek smarphone asal negera china.
Moses August Leonardo Sitanggang, Kurniawati Kurniawati   +1 more
doaj   +1 more source