Results 71 to 80 of about 493,206 (299)

ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]

open access: yes
The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
core  

Thirty Years of Mentoring by “Bob Chan” of Young Japanese Surgeons to Become Scientists: An Adventure of Love

open access: yesAnnals of Gastroenterological Surgery, EarlyView.
ABSTRACT Over the past three decades, we have mentored a generation of young Japanese surgeons, guiding them to become internationally recognized surgeon‐scientists. Through a unique collaboration between Japanese academic institutions and our laboratories at AntiCancer Inc.
Robert M. Hoffman   +2 more
wiley   +1 more source

The power of love: how consumer-brand bonds influence WOM and switching intention.

open access: yesTelos: Revista de Estudios Interdisciplinarios en Ciencias Sociales
The digital marketing transformation phenomenon has recently attracted significant attention, driven by digitalization and the need for new conceptual frameworks.
Mauricio Santos, Walesska Schlesinger
doaj   +1 more source

Large Language Model‐Based Chatbots in Higher Education

open access: yesAdvanced Intelligent Systems, Volume 7, Issue 3, March 2025.
The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci   +4 more
wiley   +1 more source

PENGARUH PERSEPSI CINTA MEREK TERHADAP CITRA MEREK, KETERLIBATAN MEREK, DAN SIKAP TERHADAP MEREK PADA PRODUK IPHONE DI KOTA BANDA ACEH. [PDF]

open access: yes, 2018
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh persepsi Cinta Merek TerhadapCitra Merek, Keterlibatan Merek, dan Sikap Terhadap Merek pada Produk iPhone diKota Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah Penggunamerek iPhone
M REZKY FITRAH
core  

Hierarchical Language Models for Semantic Navigation and Manipulation in an Aerial‐Ground Robotic System

open access: yesAdvanced Intelligent Systems, EarlyView.
A hierarchical multimodal framework coupling a large language model for task decomposition and semantic mapping with a fine‐tuned vision‐language model for semantic perception, enhanced by GridMask, is presented. An aerial‐ground robot team exploits the semantic map for global and local planning.
Haokun Liu   +6 more
wiley   +1 more source

Do Brand Attachment and Brand Love Truly Mediate the Influence of Consumer Satisfaction on Brand Loyalty Towards Wardah Cosmetic Products?

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj   +1 more source

Structural problems without structural solutions? Youth leaders' perceptions of their community

open access: yesAmerican Journal of Community Psychology, EarlyView.
Abstract As young people explore and reflect on the conditions of their neighborhoods and communities, they can forge a critical consciousness—merging their perspectives and analysis to direct both individual and collective actions. Photovoice is a methodological tool that allows participants to document their perspectives and analysis and discuss with
Linnea L. Hjelm   +4 more
wiley   +1 more source

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA

open access: yesJournal of Management Small and Medium Enterprises (SME's)
The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia   +1 more
doaj   +1 more source

Marca y publicidad: un matrimonio por amor [PDF]

open access: yes, 2006
The objective of this article is to throw into relief the intrinsic relationship which exists between brand and advertising, once the former has been distanced from the product and the latter has focused on the task of filling this void with the ...
Caro, Antonio
core  

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