Results 1 to 10 of about 180,484 (281)

Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]

Frontiers in Psychology, 2022
Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain, Shan Jin, Muhammad Ali Raza   +4 more
doaj   +4 more sources

Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion [PDF]

Frontiers in Psychology, 2021
Although the concept of the consumer–brand relationship has undergone rapid change over the past two decades, the issue of brand addiction is still generally neglected in the literature. Based on social identity theory, the research develops a conceptual
Shizhen Bai, Yue Yin, Yubing Yu, Sheng Wei, Rong Wu   +4 more
doaj   +5 more sources

Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion [PDF]

BMC Public Health, 2023
Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, brand evangelism, and brand passion into a single ...
Zhou Guanqi, Zeb Un Nisa
doaj   +2 more sources

Association between a parent's brand passion and a child's brand passion: a moderated moderated-mediation model. [PDF]

Psychol Res Behav Manag, 2018
Both marketing scholars and brand managers have noted the importance of brand passion. They have increasingly emphasized how brand passion influences consumers' psychological states and behaviors. In contrast, an almost negligible effort has been made to study whether the individual's brand passion can be transferred to others.Using consumer ...
Gilal FG, Zhang J, Gilal NG, Gilal RG.
europepmc   +5 more sources

There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much [PDF]

GfK Marketing Intelligence Review, 2014
Not all brands have the potential to develop into meaningful objects for consumers. They need to serve certain psychological and symbolic functions in order to qualify as passion brands.
Hemetsberger Andrea
doaj   +3 more sources

Domino Effect of Brand Experience, Brand Passion, and Brand Image on Brand Commitment

Sustainable Business and Society in Emerging Economies
Purpose: Knowledge about the paybacks of branding is now becoming imperative for marketing managers, given the impact of this concept on the creation of consumers’ opinions and views. Brands are the requisites that aid firms in creating additional value
Faheem Ahmad Khan, Muhammad Umer Quddoos, Ammara Akram, Arslan Ahmad Siddiqi   +3 more
doaj   +2 more sources

Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

Psychology Research and Behavior Management, 2018
Faheem Gul Gilal,1 Jian Zhang,1 Naeem Gul Gilal,2 Rukhsana Gul Gilal3 1Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing 100083, People’s Republic of China; 2School of Management, Huazhong University
Gilal FG, Zhang J, Gilal NG, Gilal RG
doaj   +1 more source

Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?

Frontiers in Psychology, 2022
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen, Guanhong Chen, Shuxu Ma, Shuo Wang   +3 more
doaj   +1 more source

Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion

Jurnal Ilmiah Manajemen dan Bisnis, 2021
The purpose of this study is to analyzethe effect of firm-crated social media communication on user-generated social media communication, firm-created social media communication on brand passion, user-generated social media communication on brand passion,
Livia Tamarasari Suhendra, Kurniawati Kurniawati, Duwi Mulyati, Olivia Windy, Endang Kurnia, Grade Banirohim   +5 more
doaj   +1 more source

THE EFFECTS OF BRAND EXPERIENCE ON BRAND LOYALTY MEDIATED BY BRAND PASSION, SELF-BRAND CONNECTION, BRAND AFFECTION, AND CUSTOMER SATISFACTION ON SMARTPHONE USERS IN INDONESIA

Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2022
This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia.
Aditya Revaldi, Kurniawati Kurniawati, Latifianisa Hayuningtyas, Putri Kusumastuti Suhardi, Atikah Gantini   +4 more
doaj   +1 more source