The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
doaj +1 more source
Mathematics, 2021 In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand ...
Tsuen-Ho Hsu, Ling-Zhong Lin
doaj +1 more source
Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event [PDF]
Innovative Marketing, 2023 The Bangsaen 42 Chonburi Marathon is the most attended full-marathon event in Thailand and a high-standard running event classified as the World Athletics Elite Label Road Race.
Saralee Sonchan, Wirat Sonchan
doaj +1 more source
Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? [PDF]
, 2020 To enhance brand performance and to protect original brands from the unprecedented upsurge of counterfeits, marketers are continuously looking for effective anti-counterfeiting methods.
Bian, Xuemei, Haque, Sadia
core +2 more sources
Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran
Cogent Business & Management, 2020 As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers tend to create passionate brands, e.g. by using emotional advertising messages.
Davood Ghorbanzadeh +2 more
doaj +1 more source
Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace
Jurnal Manajemen, 2023 Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace.
Catharina Clara
doaj +1 more source
PLoS ONE, 2022 A social network is one of the efficient tools for information propagation. The content is the bridge between the product and its customers. Evaluating the user's content creation is a valuable feature to improve information spreading on the social ...
Tai Huynh +6 more
doaj +2 more sources
Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [PDF]
مدیریت بازرگانی, 2021 Objective The multitude of clothing manufacturers has led to a fully competitive market. Therefore, respective stakeholders are always seeking to increase the attraction and retain committed and loyal customers to their brand in this competitive market ...
Nader Seyyedamiri +3 more
doaj +1 more source
The Role of Brand Attachment to the Antecedents of Brand Passion
International Journal of Application on Economics and Business, 2023 Indonesia's fashion sector has recently seen remarkable growth. The rise of several local brands that drawing attention of the public, particularly the younger generation, is indicative of this. This study was conducted to determine how brand passion, mediated by brand attachment, is affected by brand image self-congruity and social media content ...
Rayhan Nygel Putra Bilondatu +1 more
openaire +1 more source
Central European Management Journal, 2021 Purpose: Drawing from attachment theory and categorization theory, the present study aims to investigate the effects of brand attachment and brand passion on consumer purchase intention, and to explore the moderation effect of product involvement (i.e.a ...
Gilal Faheem Gul +5 more
doaj +1 more source