Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
Jurnal Ilmiah Manajemen dan Bisnis, 2019 The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase ...
Kadarusman Kadarusman +2 more
doaj +1 more source
Perceived Private Label Authenticity: A Two-Study Analysis
Tržište, 2021 Purpose – The purpose of this paper is to explore further the dimensions of perceived private label authenticity. The aims are threefold. Firstly, to examine how consumers associate the concept of authenticity with manufacturer brands and private labels,
Sandra Horvat +2 more
doaj +1 more source
El reto de vincular reputación online de destinos turísticos con competitividad [PDF]
, 2019 The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed.
Correia, Marisol B. +2 more
core +1 more source
Enhancing Service Brand Passion Through Self-Congruity: The Moderating Role of Gender and Age
Central European Management Journal, 2022 Purpose: Using congruity theory, triangular theory of love, gender schema theory, and generational cohort theory, this study aimed to examine the relationships between congruity types and consumers’ service brand passion, along with the moderation effect
Gilal Faheem Gul +4 more
doaj +1 more source
ADVO: A System to Manage Influencer Marketing Campaigns on Social Networks
Applied Sciences, 2021 In the fourth technology revolution, influencer marketing is an essential kind of digital marketing. This marketing uses identified influencers to viral the information of products to target customers.
Tai Huynh +5 more
doaj +1 more source
Inspirational Teaching: Beyond Excellence and Towards Collaboration for Learning with Sustained Impact [PDF]
, 2014 Within higher education, there is a continued focus on teaching quality, with teaching excellence often linked to the idea of engaging and motivating students.
Adams, Joelle +2 more
core +1 more source
British Educational Research Journal, EarlyView., 2023 Abstract Early childhood has increasingly been acknowledged as a vital time for all children. Inclusive and quality education is part of the United Nations Sustainable Development Goals, with the further specification that all children have access to quality pre‐primary education.
Laura H. V. Wright +8 more
wiley +1 more source
Fear of Missing Out (FoMO) and sustainable consumer behavior: An analysis of dual passion and its impact on impulse buying [PDF]
E3S Web of ConferencesSustainable consumption is increasingly disrupted by impulsive buying behavior, frequently influenced by digital stimuli and leading to Fear of Missing Out (FoMO).
Setiawan Margareth +2 more
doaj +1 more source
Brand Loyalty at Smartphones Market: Linking Between Brand Passion, Hedonic and Utilitarian Values [PDF]
Marketing and Management of Innovations, 2020 This paper summarizes the arguments and counterarguments within the scientific discussion on the factors that influence consumers' brand loyalty to smartphone brands. The main aim of the study is to analyze the relationship between hedonic value, utilitarian value, brand passion, and brand loyalty based on consumers' loyalty at the smartphones market ...
Tolga Yalçıntekin, Metin Saygılı
openaire +1 more source
Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - The purpose of this study is to develop and empirically test a lovemark measure that can be used to identify how brands of wireless-enabled computing devices are classified based on customers’ respect and love toward them.
Apostolos Giovanis +1 more
doaj +1 more source