Results 31 to 40 of about 180,484 (281)
Building Brand Commitment Through Brand Passion
Journal of Asian Business and Economic Studies, 2013 This study examines the effect of brand commitment on brand passion. It also investigates the role of some selected promotion-mix elements (i.e., advertising and public relations) in brand passion. A model depicting these relationships was tested with a sample of 386 consumers in HCMC, Vietnam.
openaire +1 more source
J-CEKI : Jurnal Cendekia Ilmiah, 2023 This study aims to determine the effect of Brand Experience and Brand Passion on Brand Commitment (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 Iphone Smartphone Users at the University of Perjuangan. The data used is using primary data.
null Kamil Abdul Hamid +2 more
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Revista de Comunicación, 2018 Emotions are part of the brands communication. The models provided to explain the influence process are often focused on cognitive processing, leaving the affective process aside.
Pretel Jiménez, M. +2 more
doaj +1 more source
Advanced Functional Materials, EarlyView.This study presents novel anti‐counterfeiting tags with multilevel security features that utilize additional disguise features. They combine luminescent nanosized Ln‐MOFs with conductive polymers to multifunctional mixed‐matrix membranes and powder composites. The materials exhibit visible/NIR emission and matrix‐based conductivity even as black bodies.
Moritz Maxeiner +9 more
wiley +1 more source
The role of online brand community engagement on positive or negative self-expression word-of-mouth
Cogent Business & Management, 2018 The aim of this research is to explore how online engagement influences positive versus negative consumption-focused self-expression word-of-mouth. Three brands are selected to be the focus of the study (Starbucks, Apple, and McDonald’s), and six online ...
Sandra Maria Correia Loureiro +1 more
doaj +1 more source
Emotional Brand Attachment: Marketing Strategies for Successful Generation [PDF]
, 2011 Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis
Bilotti, Katie
core +2 more sources
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
Special issue on information flow and WOM in social media and online communities [PDF]
, 2017 No abstract ...
Ruiz-Mafe, Carla, Veloutsou, Cleopatra
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Can CSR foster brand defense? A moderated-mediation model of the role of brand passion
Journal of Brand Management, 2022 This paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs signal brands’ good nature, reinforcing brand defense both directly and indirectly through brand passion.
Ibrahim Alnawas +2 more
openaire +3 more sources
Mesoporous Carbon Thin Films with Large Mesopores as Model Material for Electrochemical Applications
Advanced Functional Materials, EarlyView.Mesoporous carbon thin films possessing 70 nm mesopores are prepared on titanium substrates by soft templating of resol resins with a self‐synthesized poly(ethylene oxide)‐block‐poly(hexyl acrylate) block copolymer. A strategy to avoid corrosion of the metal substrate is presented, and the films are extensively characterized in terms of morphology ...
Lysander Q. Wagner +9 more
wiley +1 more source