BRAND PERSONALITY DAN GENDER BRAND PERSONALITY STRATEGI MEMBANGUN MEREK
Solusi, 2020 Merek adalah hal yang harus dimiliki dan melekat pada produk apabila menginginkan produk dapat diterima oleh konsumen. Dalam membuat merek, sebuah merek harus memiliki aspek tangible dan intangible. Aspek tangible yang terdiri dari nama, logo, slogan dan kemasan, hal ini berkaitan dengan persepsi yang ingin dibangun dari merek tersebut.
openaire +2 more sources
Kepribadian Merek Dan Ikatan Emosional Merek Terhadap Loyalitas Merek Tabungan Bank Umum Syariah [PDF]
, 2015 Creating emotional brand attachment is a key branding issue in today's marketing world. One way to accomplishthis is to match the consumer's self with brand's personality and the consumer's loyalty.
Wahyuni, S. (Sri)
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PENGARUH KREDIBILITAS, DAYA TARIK, DAN KESESUAIAN SELEBRITI SEBAGAI ENDORSER PADA IKLAN HONDA TERHADAP BRAND PERSONALITY [PDF]
, 2017 Penelitian ini bertujuan untuk mengetahui pengaruh pemilihan selebriti sebagai endorser pada Iklan Honda Vario Techno 125 di televisi terhadap brand personality. Pemilihan selebriti terdiri dari kredibilitas selebriti,daya tarik selebriti, dan kesesuaian
PRAYOGO, GUNTUR ADITYA
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Restaurante típico y familiar de una región turística: Un estudio de caso sobre el impacto de la marca en la fidelidad del cliente [PDF]
PASOS Revista de Turismo y Patrimonio Cultural, 2011 The objective of this research is to analyze the effect of brand personality of a restaurant in the client’s emotions (positive and negative), customer satisfaction and brand loyalty, using structural equation models.
Hamilton Pozo +2 more
doaj
ANALISIS PENGARUH BRAND PERSONALITY DAN GAYA HIDUP METROSEKSUAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP MEN’S DI JAKARTA (SURVEI PADA PENGUNJUNG OUTLET THE BODY SHOP GRAND INDONESIA JAKARTA) [PDF]
, 2013 Oki Indah Lestari, 2013; Analysis on Influence of Brand Personality and Metrosexual Lifestyle towards Customer’s Purchase Decision of The Body Shop Men’s Products in Jakarta (Survey on Visitors of The Body Shop Grand Indonesia, Jakarta) The ...
LESTARI, OKI INDAH
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Pengaruh Kepribadian Merek Terhadap Keputusan Pembelian Pada KIA Rio : Survei Pada Anggota Komunitas Rio Owners Community Bandung [PDF]
, 2016 Permasalahan dalam penelitian ini adalah penurunan keputusan pembelian yang signifikan pada pembelian KIA Rio, dan tidak tercapainya target penjualan KIA Rio.
Purnamasari, Dara
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PENGARUH BINTANG IKLAN, KEPRIBADIAN MEREK, DAN KARAKTERISTIK PRODUK TERHADAP INTENSI MEMBELI GARNIER LIGHT COMPLETE VERSI CHELSEA ISLAN (STUDI KASUS PADA MAHASISWI UNJ) [PDF]
, 2018 Wafa Silmy Kaffah, 2017; The Influence Of Celebrity Endorser, Brand Personality, and Product Characteristics againts Purchase Intention, Jakarta: Marketing Concentration, Department of Management, Faculty of Economics, State University of Jakarta ...
KAFFAH, WAFA SILMY
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The Influence of Personality, Motivation, Brand Image, and Environment on Students' Intention in Choosing Bogor Agricultural University (IPB) [PDF]
, 2016 The research aimed to identify the level of intention and analyze the influence of personality, motivation, brand image, and environment on intention of the top 15 grade of 11 Science students from 14 high schools in Jakarta, Bogor, Depok, Tangerang, and
Hartoyo, H. (Hartoyo) +2 more
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Does gender matter? Exploring the brand personality–loyalty relationship in the Indian FMCG market
Cogent Business & ManagementIn today’s competitive and emotionally driven FMCG market, understanding how brand personality shapes consumer loyalty is vital. This study explores the impact of five brand personality dimensions – sincerity, excitement, competence, sophistication, and ...
Yogesh Mahajan +4 more
doaj +1 more source
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis [PDF]
The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view.
Rajagopal
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