AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and
Arianis CHAN +3 more
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Journal of Asian Architecture and Building EngineeringThe city brand, a vital strategic asset, leverages a city’s unique qualities to enhance attractiveness, with a rising interest in using the cultural city as a distinct brand type.
Wenqiang Zhao, Lee Seokhyun
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Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China [PDF]
Foods, 2023 Food is an indispensable part of destination tourism resources and attractions, playing a vital role in the marketing and promotion of the destination. Food can also be viewed as an important brand that the destination can develop.
Fei Jiang +3 more
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PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK [PDF]
E-Jurnal Manajemen, 2018 A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand.
I Komang Satria Warla Putra +2 more
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Investigating the effects of different levels of CRM investment on development of brand equity [PDF]
Management Science Letters, 2014 This paper investigates the effects of different marketing strategies including basic marketing, reactive marketing, accountable marketing, proactive marketing and partnership marketing on brand equity. The proposed study uses two questionnaires, one for
Hamed Abbasi +3 more
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Branding cities, regions and countries: the roadmap of place brand equity [PDF]
RAUSP Management Journal, 2021 Purpose – The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.
Fabiana Gondim Mariutti +1 more
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PREFERENSI KONSUMEN IKAN LAUT SEGAR BENGKULU ATAS BRAND EQUITY SEBAGAI JAMINAN KUALITAS PRODUK [PDF]
Jurnal Agrisep, 2014 Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance.
Bonodikun Bonodikun +2 more
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An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity [PDF]
Management Science Letters, 2013 Corporate social responsibility (CSR) plays an important role on creating a good image for business owners especially in banking industry. In this paper, we present an empirical survey to measure the impact of CSR on increasing reputation as well as ...
Hamid Reza Saeednia, Zahra Sohani
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CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia.
Asep MIFTAHUDDIN +3 more
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Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
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