Results 91 to 100 of about 200,262 (335)

THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE [PDF]

open access: yes
In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms.
Ban Olimpia   +2 more
core  

Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]

open access: yes, 2015
Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core   +1 more source

Performance of the Predicting Risk of Cardiovascular Disease EVENTs (PREVENT) Calculator in Rheumatoid Arthritis

open access: yesArthritis &Rheumatology, Accepted Article.
Objective Evaluate performance of the Predicting Risk of Cardiovascular Disease EVENTs (PREVENT) calculator in rheumatoid arthritis (RA). Methods Patients with RA were matched up to 10 controls on age, sex, and enrollment year using national Veterans Health Administration (VHA), Medicare, and National Death Index data (2006‐2020).
Tate M. Johnson   +13 more
wiley   +1 more source

Corporate social marketing and brand equity – a case of dairy products in Vietnam

open access: yesCogent Business & Management
The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam.
Thi Quy Vo, Tuan Nguyen-Anh
doaj   +1 more source

Peran Brand Equity dalam Memediasi Pengaruh Word Of Mouth terhadap Niat Beli [PDF]

open access: yes, 2017
Penelitian ini bertujuan mengidentifikasi peran brand equity dalam memediasi pengaruh word of mouth terhadap niat beli. Penelitian ini difokuskan di Kota Denpasar.
Aditya, K. Y. (Kadek)   +1 more
core  

Measurement Invariance of the PROMIS Family Relationships Scale Among Autistic and General Population Adolescents

open access: yesAutism Research, EarlyView.
ABSTRACT Social relationships are a key component of quality of life, a high‐priority outcome for autistic people, and family relationships are critical in adolescence. The PROMIS Family Relationships scale has been well validated for use with the general population, but psychometric validation in the autistic population is lacking.
Rachel M. Benecke   +4 more
wiley   +1 more source

Pengaruh Elemen Brand Knowledge Dan Brand Equity Terhadap Repurchase Intention [PDF]

open access: yes, 2015
This study was made to determine the brand knowledge and brand equity effecs towards repurchase intention in Veneta Brands of ink irinter products. The research took place in Bandung. The research was also done using descriptive andcausal analysis.
Lawu, B. J. (Bakti)
core  

Narrating the real corporate story

open access: yes, 2008
Companies are being pressed to be more transparent in their annual reporting and, at the same time,interest is moving from the formal accounts to the narrative sections, partly in response to the increasing importance of the intangible assets not on ...
Ambler, Tim, Neely, Andrew
core   +1 more source

Neurobehavioral Assessment of Sensorimotor Function in Autism Using Smartphone Technology

open access: yesAutism Research, EarlyView.
ABSTRACT Differences in sensorimotor processing represent an important, yet underrecognized, feature of autism; typically assessed through subjective observations, which, although important, are susceptible to biases. To complement these observations, a more objective approach to assess sensorimotor function may be possible through reflex‐based ...
Kayleigh D. Gultig   +19 more
wiley   +1 more source

Effects of Brand Equity on Evaluating Consumers’ Attitude towards Brand Extension of Iranian Tire Product [PDF]

open access: yesکاوش‌های مدیریت بازرگانی, 2014
Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension.
d faiz, m deghanisoltani
doaj  

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