Results 11 to 20 of about 200,262 (335)
Factors Determining City Brand Equity—A Systematic Literature Review [PDF]
Sustainability, 2020 The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were
H. Górska-Warsewicz
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City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China [PDF]
International Journal of Business and Economics Research, 2017 Majority of cities in the developing and transitional parts of the world, being a global city has turned into a primary goal. With this trend, managing a brand asset of a city has become an important task for countries, especially China. Therefore, the study explores the causality between the city brand equity factors, and clarifies the correlation ...
Kun-fa Lee
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International Journal of Integrative ResearchCompetition between smartphone brands requires manufacturers to be able to introduce products and brands to consumers using various strategies, one of which is using social media marketing. One smartphone product that uses social media marketing as a marketing strategy is the iPhone brand smartphone through its Instagram account by prioritizing User ...
Walter Tabelessy
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Factors Affecting Brand Equity in Batu Tourism City [PDF]
Advances in Economics, Business and Management Research, 2021 ABSTRACT- This study aims to determine the effect of Brand Awareness, Brand Image, Brand Loyalty, Perceived Brand Quality on Brand Equity in Batu Tourism City. The City of Batu has designated its area as an agropolitan tourism center in East Java. This study uses qualitative research methods with data analysis in the form of SEM (Structural Equation ...
Prita Ayu Kusumawardhany +2 more
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CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
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Investigating different factors influencing on brand equity [PDF]
Management Science Letters, 2014 The purpose of this paper is to determine and prioritize factors influencing on brand equity in consumer’s point of view for a case study of Samsung appliance consumers in city of Tehran, Iran.
Afsane Zamanimoghadam +2 more
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University students’ insight on brand equity [PDF]
Management Science Letters, 2020 The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in ...
Khoa T. Tran +3 more
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EFFECT OF BRAND EQUITY ON CUSTOMER RETENTION IN THE RETAIL INDUSTRY IN PUNE CITY
International Journal For Multidisciplinary ResearchIn the highly competitive retail landscape of Pune City, customer retention is a crucial driver of profitability and sustainable growth. This research paper investigates the impact of brand equity on customer retention within the retail sector in Pune.
Amit Deshmukh
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Brand Equity of A Tourist Destination: An Analysis of Domestic Tourists' Perspectives
AMAR (Andalas Management Review), 2021 According to the Ministry of Tourism's performance in 2019, an increase in international tourist visits to 16.1 million persons resulted in a Rp 280 trillion increase in foreign exchange earnings.
Chairunnisya Chairunnisya +1 more
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A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
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