Results 21 to 30 of about 200,262 (335)
Analisis Visual Penerapan Brand Equity Pada Video City Branding "Shining Batu"
Jurnal Desain Komunikasi Visual Asia, 2023 Objek penelitian adalah video city branding Kota Batu yaitu video berjudul ”Shining Batu” yang di publikasikan oleh Pemerintah Kota Batu guna mendukung kegiatan branding diantaranya untuk promosi mengenalkan kepada starget audience untuk datang ke Kota Batu hingga menciptakan citra bahwa Kota Batu yang diwakilkan dengan City Branding ”Shining Batu ...
Yogi Widya Saka Warsaa +1 more
openaire +1 more source
MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS
Jurnal Aplikasi Manajemen, 2020 This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents.
Astrid Puspaningrum
doaj +1 more source
Kajian Brand Equity dan City Branding terhadap Keputusan Mengunjungi Objek Wisata [PDF]
Jurnal Manajemen dan Bisnis: Performa, 2019 ABSTRACT The tourism sector can drive the region's economy in addition to the industrial sector. Tourism potential in Indonesia has a lot of diversity in each region due to geographical and demographic factors. Government policy strongly supports the development of tourism in different regions to encourage economic growth and welfare of the people. One
Terra Saptina Maulani +1 more
openaire +1 more source
Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang [PDF]
کاوشهای مدیریت بازرگانی, 2017 One of the most important marketing concepts that are nowadays widely discussed by scholars and experts in marketing is brand equity. In this study, the effect of CSR initiatives on brand equity is investigated with regard to the mediating role of brand ...
Reza Esmaeil Pour +2 more
doaj +1 more source
Brand value analysis of brand equity in the new Solo City logo
PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 2023 Background: This article analyzes the factors that affect brand equity in the search for brand value in the new visual logo Solo city, which functions as part of city branding. Purpose: The purpose of this study is to present four factors of brand equity.
Sigied Himawan Yudhanto +5 more
openaire +1 more source
Agricultural Socio-Economic Empowerment and Agribusiness Journal, 2022 White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar.
Tirto Mulyo +2 more
doaj +1 more source
Building local fashion brand equity for young consumers [PDF]
, 2018 The purpose of this study was to examine the effect of brand awareness, perceived quality of the brand, brand association, brand loyalty, and brand image on the brand equity of local fashion brand among young consumers in Surabaya.
Anandya, Dudi +2 more
core +1 more source
Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers [PDF]
Archives in Sport Management and Leadership, 2023 The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of
Davood Nasr Esfahani, hengameh shams
doaj +1 more source
PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG
Jurnal Agrisep, 2020 This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive.
Utari Trina Sujana +2 more
doaj +1 more source
The Role of Sports Events in Boosting City Brand Equity: The Case of Egypt - A working paper
, 2020 This paper is a working paper that focuses on developing a conceptual framework to investigate the concept of congruence between city identity and sports event image and its impact on both city brand attitude and city brand equity.
A. Adel, A. Mahrous, E. Abouaish
semanticscholar +1 more source