Results 31 to 40 of about 200,262 (335)
Revista Gestão em Análise, 2022 This article studies the relationships between the antecedents of brand equity and the subsequent ones that are moderated by the top-of-mind services in the context of the strategic subprojects of the digital city of Fortaleza.
José Sarto Freire Castelo +1 more
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Jurnal Syntax Admiration, 2023 Currently, marketing aspects no longer focus solely on product functions but are more geared towards brand competition. Successful products or services always have a strong or dominant brand in the market. This research aims to (1) determine the influence of brand awareness, brand image, and brand equity on brand attitude and its impact on the ...
Amir Rumra, Noersyam Muhrim
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Brand Equity and Brand Performance on Branded Apparels in Chennai City
International Journal of Innovative Technology and Exploring Engineering, 2019 The present paper focuses mainly on perceived quality, trust and loyalty of brand. Virtually, the equity of the brand is copiously considered comprising assets, liabilities name as well and symbol of the brand that either addsorsubtracts from the value provided by a product or service to a firm and/or to that firm’s customers.
V. Devendranath Reddy +1 more
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Customer satisfaction and trust interaction model [PDF]
Management Science Letters, 2021 The purpose of this study is to identify and analyze the interaction between customer satisfaction and trust in a structural model. Sample consists of 210 Suzuki motor bikes’ users, aged 17-64, domiciled in Medan.
Napitupulu, Runggu Besmandala +3 more
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The role of localization strategy in development of brand equity: A case study of Samsumg firm [PDF]
Management Science Letters, 2015 In this paper an attempt is made to analyze the components of localization strategy including attribute policy, benefits policy, application/implementation policy, consumer policy, competition policy, quality/price policy and product category policy on ...
Marzieh Babayi , Zeinolabedin Rahmani
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The role of social status of brand equity on customer invocations the brand of equatic complexes [PDF]
مطالعات راهبردی جامعهشناختی در ورزش, 2022 Objective: The present study was conducted to investigate the role of the social status of the brand value on the associations of customers from the water cultural and sports complexes of Birjand city.Methodology: The research method was descriptive ...
Zahra Aminiroshan +2 more
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Analyzing the Impact of Brand Equity and Advertisement on Customersâ Loyalty in Isfahan City [PDF]
International Journal of Academic Research in Business and Social Sciences, 2014 The objective of this study was to analyze the impact of advertisement and brand equity on customers’ loyalty in Isfahan city. literature review on advertising, brand equity, customer loyalty research model was presented .A standard questionnaire was used as data collection instrument.
Mohammad Hossein Moshref Javadi +2 more
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The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry [PDF]
مدیریت بازرگانی, 2017 Today, many organizations believe that brand is one of the most valuable assets. The most important characteristics of a brand are brand trust and equity. Various factors affect the brand trust and equity such as religious beliefs.
سید علیقلی روشن +2 more
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JURNAL BISNIS STRATEGI, 2023 The increasingly rapid development of technology has an impact on the use of e-wallet transactions. E-wallet is an innovation supported by technological developments as a digital wallet that can be accessed easily and cheaply. One e-wallet that is often used by people is DANA.
Teta Kirana Pangestika, Farida Indriani
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanhThe research aimed to examine the impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant chains in Ho Chi Minh City. The authors applied the conceptual framework of sensory marketing.
Ngô Thị Lan +3 more
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