Results 41 to 50 of about 200,262 (335)

An investigation on the effects of emotional intelligence in development of brand equity [PDF]

Management Science Letters, 2014
This paper presents an investigation on the effects of various components of emotional intelligence including self-awareness, emotional management, sympathy, social skills and self- motivation on building brand equity in telecommunication industry.
Hosseinali Aziziha, Ashkan Faraji, Ali Khodsetan, Reza Tahermanesh, Seyed Shahab Mousavi, Elham Agha Alikhani   +5 more
doaj   +1 more source

A consumer-based method for retailer equity measurement: Results of an empirical study [PDF]

, 2006
This research extends the consumer-based brand equity measurement approach to the measurement of the equity associated with retailers. This paper also addresses some of the limitations associated with current retailer equity measurement such as a lack of
Aaker, Aaker, Aaker, Ailawadi, Ailawadi, Amirani, Arnett, Bello, Biel, Bitner, Browne, Burt, Chowdhury, Churchill, Cobb-Walgren, Collins-Dodd, Cronin, Cunningham, Dodds, d’Astous, Farquhar, Fornell, Golden, Hair, Han, Hansen, Hoyle, Keaveney, Keller, Keller, Kim, Koo, Kotler, Louviere, Mazursky, Oliver, Pappu, Pascale Quester, Popkowski-Leszczyc, Popkowski-Leszczyc, Porter, Ravi Pappu, Rummel, Sinha, Washburn, William, Yoo, Yoo, Zeithaml   +48 more
core   +1 more source

How AI Shapes the Future Landscape of Sustainable Building Design With Climate Change Challenges?

Advanced Science, EarlyView.
This review examines how artificial intelligence reshapes sustainable building design faced with climate change challenges. The authors synthesize existing studies to demonstrate AI's transformative potential across design lifecycle phases from climate‐aware form generation to performance optimization.
Pengyuan Shen, Xiaoni Gao, Shuai Lu, Yi Zhang, Xing Zheng, Matthaios Santamouris   +5 more
wiley   +1 more source

Determinants of Mid-scale Hotel Brand Equity [PDF]

, 2007
The traditional brand management in the hotel industry is facing a great challenge as numerous brands provide many choices to hotel guests. In such competitive environments, hotel firms realize that capitalizing on one of the most important assests they ...
Kim, Hyun Jeong, Kim, Woo Gon
core  

MFP and CFAP Official Announcement and Pre‐Official Announcement Effects on the Corn and Soybean Futures Market

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study examines the official announcement effect of the Market Facilitation Program (MFP) and the Coronavirus Food Assistance Program (CFAP) on the corn and soybean futures market. Using a permutation test and a 2‐stage GLS model, we find no significant official announcement effect.
Zhining Sun, Ani L. Katchova, Anil K. Giri, Dipak Subedi   +3 more
wiley   +1 more source

Laparoscopic Colorectal Surgery in the Era of Robotics: Evolution, Eclipse, or Equilibrium?

Annals of Gastroenterological Surgery, EarlyView.
ABSTRACT Minimally invasive colorectal surgery has undergone a remarkable transformation over the past three decades. Laparoscopy, once viewed with skepticism, is now firmly established as a standard approach, supported by robust randomized trials demonstrating oncologic safety and improved recovery compared to open surgery.
Amanjeet Singh, Archit Gupta, Azhar Perwaiz, Adarsh Chaudhary   +3 more
wiley   +1 more source

The Effect Of Services Marketing Mix Elements On Customer-Based Brand Equity: An Empirical Study On Mobile Telecommunication Service In Indonesia [PDF]

, 2016
This paper explores the effect of services marketing mix elements on customer-based brand equity through empirical study of mobile telecommunication service in Indonesia. This study aims to determine the influence of such elements on customer-based brand
, Dr. Ihwan Susila, SE., M.Si., Rusdianto, Ashwin Hendik   +1 more
core  

Savannah Hockey Classic: An Evaluation of Event Personality and Economic Impact [PDF]

, 2011
In 2009, the Savannah Sports Council hosted its 11th annual Savannah Hockey Classic. In order to assist the future marketing of this event, a study was undertaken to assist the Savannah Sports Council in 3 major ways: (1) To obtain a consumer profile of ...
Dees, Windy, Ph.D., Hall, Todd, Ph.D.
core   +3 more sources

Large Language Model‐Based Chatbots in Higher Education

Advanced Intelligent Systems, Volume 7, Issue 3, March 2025.
The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci, Merve Eryilmaz, Ail K. Yetisen, Savas Tasoglu, Aydogan Ozcan   +4 more
wiley   +1 more source

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia [PDF]

Innovative Marketing
During collaboration strategies, companies combine two or more products with different characteristics. This strategy is interesting to research because it is an out-of-the-box strategy. In general, brand partnerships usually occur between companies with
Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno   +4 more
doaj   +1 more source