Results 51 to 60 of about 200,262 (335)

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination [PDF]

European Journal of Management and Business Economics, 2018
Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity.
Igor Stojanovic, Luisa Andreu, Rafael Curras-Perez   +2 more
doaj   +1 more source

Enhancing store brand equity through relationship quality in the retailing industry: evidence from Vietnam

Cogent Business & Management, 2022
Understanding the factors that contribute to store brand equity in the Vietnamese retailing industry is important. This study expands the “stimuli” components in the stimuli–organism-response (S-O-R) framework by considering the role of store information
Minh Duy Vo, Si Van Nguyen
doaj   +1 more source

ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGETERHADAP BRAND EQUITY DAN DAMPAKNYA PADA MINAT BELI KONSUMEN (Studi Kasus Product Placement Mie Instan Indomie Di Dalam Film 5 Cm) [PDF]

, 2013
This study its has background for instant noodles sachet industry competition. Survey based from top brand index, had been decline of brand value instant noodle “indomie” from 2010 until 2012 to decline indication of brand equity.
KUMALASARI, Puti, SUGIARTO, Yohanes
core  

Building an Intelligent Cardiovascular System Platform: Embedding Artificial Intelligence across All Facets of Cardiovascular Medicine

Advanced Intelligent Systems, EarlyView.
This paper presents an integrated AI‐driven cardiovascular platform unifying multimodal data, predictive analytics, and real‐time monitoring. It demonstrates how artificial intelligence—from deep learning to federated learning—enables early diagnosis, precision treatment, and personalized rehabilitation across the full disease lifecycle, promoting a ...
Mowei Kong, Xingwei Zhao, Qiuting Li, Yang Yu, Chunxiang Zhang   +4 more
wiley   +1 more source

Brand Equity and Consumer Response in the Food and Beverage Industry (Cafés) in Saudi Arabia

International Journal of Emerging Research in Engineering, Science, and Management
In the competitive landscape of the food and beverage industry, brand equity and consumer response are crucial aspects influencing a café’s success. This study investigates the impact of brand equity dimensions (brand awareness, brand association, brand ...
Dalia Diab, Tahreem Noor Khan, Raya Saad Almjnoni   +2 more
doaj   +1 more source

Explicating Brand Equity in the Information Technology Sector in Vietnam

Administrative Sciences, 2021
Vietnamese IT businesses have expanded internationally and have reached a turning point with opportunities and challenges typical when establishing a global brand.
Hien Thi Ngoc Huynh, Hoa Doan Xuan Trieu, Phuong Van Nguyen, Tue Gia Tran, Long Nguyen Hai Lam   +4 more
doaj   +1 more source

ANALISIS PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP EKUITAS MEREK MELALUI LOYALITAS MEREK (Studi Kasus Pada Konsumen Minuman Marimas Di Kota Semarang) [PDF]

, 2014
This study was conducted on consumers drink fruit Marimas pollen in the city of Semarang. Top Brand Index shows that a decline in market share in the year 2012-2014.
PAMUNGKAS, Bramaseto Rosie, SUGIARTO , Y   +1 more
core  

Structural problems without structural solutions? Youth leaders' perceptions of their community

American Journal of Community Psychology, EarlyView.
Abstract As young people explore and reflect on the conditions of their neighborhoods and communities, they can forge a critical consciousness—merging their perspectives and analysis to direct both individual and collective actions. Photovoice is a methodological tool that allows participants to document their perspectives and analysis and discuss with
Linnea L. Hjelm, Aishia A. Brown, Benjamin W. Fisher, Alice Story, Nubia Bennett   +4 more
wiley   +1 more source

The impact of university social responsibility on university’s students-based brand equity

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
This study evaluates the impact of University Social Responsibility (USR) practices on university brand equity based on students. A quantitative research method was mainly employed to test hypotheses and the research model using a data set from 482 ...
Dư Thị Chung
doaj   +1 more source

PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY DENGAN GREEN SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP DI KOTA BANDA ACEH [PDF]

, 2015
This research aimed to measure the effect of green brand image to green brand equity with green satisfaction as mediating variabelo at The Body Shop product in Banda Aceh City . The sample used in this research are The Body Shop product costumer in Banda
Cut nurul fathia
core