Results 61 to 70 of about 200,262 (335)
Analisis Ekuitas Merek Minuman Teh Hijau dalam Kemasan Siap Minum Nu Green Tea terhadap Frestea Green dan Joytea Green di Kota Bengkulu [PDF]
, 2013 The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.
Sartika, B. (Burenida)
core +1 more source
International Journal of Scientific and Management Research, 2023 This research aims to examine the mediating role of Brand Equity (BE) on the Brand Attitude (BA) and Brand Image (BI) influence on Repurchase Intention. The population was all Apple iPhone product users in Banda Aceh City, Indonesia.
Kemal Farsha, Jasman J, Sulaiman
semanticscholar +1 more source
American Journal of Community Psychology, EarlyView.Abstract This paper describes a 3‐year community–partnered research initiative focused on advancing early reading, racial equity, and relationships—collectively known as the 3Rs Initiative. The project brought together researchers and community members committed to ensuring that all adults in the county embody a shared “3Rs mindset” to better support ...
Shannon B. Wanless +3 more
wiley +1 more source
How Corporations Use Social Media: An Exploratory Study [PDF]
, 2014 This paper explores the role of social media in increasing a company’s brand equity and strengthening its customer relationships. The data collected consists of three case studies of major American companies, two interviews with Brazilian entrepreneurs ...
Khachatryan, Victor
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Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan, 2023 The purpose of this study is to determine the effect of brand awareness and brand equity on the buying decision to the Honda Beat Tasikmalaya city.The research method used is a questionnaire method with a survey approach of 100 respondents who are consumers of Honda Beat. The types of data used are primary data and secondary data.
Iis Aisyah Sobariah +2 more
openaire +1 more source
American Journal of Community Psychology, EarlyView.Abstract Black women face a myriad of challenges that heighten their susceptibility to sexually transmitted infections (STIs), resulting in a disproportionate impact of STIs among this population. Yet, there is a lack of research that explores how women navigate these diagnoses with resilience.
Jaleah D. Rutledge +3 more
wiley +1 more source
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives
SAGE Open, 2021 A compelling question that constantly arises in our society today is “How do we build a healthy brand that is closely associated with environmental activities?” Enhancing green brand equity is among the answers.
Minh-Tri Ha
doaj +1 more source
Pengaruh Ekuitas Merek dan Atribut Produk terhadap Keputusan Pembelian pada Konsumen Minyak Goreng di Kota Surakarta [PDF]
, 2015 This study aims to determine the characteristics of edible oil consumer in the supermarket Surakarta and influence awareness / brand association, perceived quality, brand loyalty, brand equity and product attributes to consumer purchase decisions on ...
Setyowati, F. H. (Fajar)
core
Review of European Studies, 2016 The aim of this study was to investigate the relationship between brand equity, customer’s satisfaction and brand loyalty. The study was a descriptive and in term of purpose is applied and in term of data collection will also be considered field. Data collection tool was questionnaire consisting of 21 questions to measure the research variables.
Asghar Ghadamzan Jalali +2 more
openaire +1 more source
The Effect of Brand Equity toward Purchasing Decision of HP Laptop in Bengkulu City
Journal of Indonesian Management, 2021 This study aimed to determine the effect of brand equity toward purchasing decision of HP laptop in Bengkulu city. The sample of this study were 96 people. The data analysis technique of this study used simpel linier regression test and partial test.
Mustika Rahmawati, Meilaty Finthariasari
openaire +1 more source