Results 81 to 90 of about 200,262 (335)

ANALISIS PENGARUH BRAND ASSOCIATIONS, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP LOYALITAS MEREK DENGAN EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU OLAHRAGA NIKE DI KOTA SEMARANG [PDF]

, 2015
This study aimed to analyze the effects arising from the brand associations, brand awareness, and brand image on brand equity and its influence on brand loyalty from sport shoes brand Nike.
MUDIANTONO, Mudiantono, PUTRI, Novya Kurnianing   +1 more
core  

CONSUMERS’ ATTITUDES TOWARD PROMOTION IN SHAPING VINAMILK BRAND EQUITY IN CAN THO CITY

Scientific Journal of Tra Vinh University, 2019
The study aims at evaluating consumers’ attitudes toward promotion in shaping Vinamilk brand equity in Can Tho City. The research was conducted through a survey of 296  customers at four districts in Can Tho City. In this study, the descriptive analysis method, Cronbach’s Alpha, Exploratory Factor Analysis and  Confirmatory Factor Analysis were used ...
Tu Anh Phan, Kiet Tuan Phan
openaire   +2 more sources

Participatory Policy Development: Reflections on Designing the Strong Roots for Our Futures Program in Victoria

Australian Journal of Social Issues, EarlyView.
ABSTRACT In this paper, we trace the journey to create the Strong Roots for our Futures Program, a government program to resource and support Traditional Owners to undertake a range of activities in areas where no state recognition existed. We provide a background to state recognition in Victoria before considering the program design, leading to an ...
Nell Reidy, Bhiamie Williamson, Jesse Williams   +2 more
wiley   +1 more source

Impact of Brand Equity on Television in Chennai City

International Journal of Recent Technology and Engineering, 2019
Traditionally branding was seen as a mark of identification whereas now branding focuses on creating loyalty to the brand and helps in building long-lasting relationships with the customers. This empirical study highlights the impact of brand equity on television. Indian television market has numerous brands and the customers have the freedom to choose
openaire   +1 more source

Understanding Inequality Within a Personalised System of Disability Support: Australian Children With Disabilities' Unmet Support Needs

Australian Journal of Social Issues, EarlyView.
ABSTRACT Disability support has shifted towards models of personalised care, which critics argue may contribute to increased inequalities. There is limited systematic evidence investigating inequalities in support among children with disabilities. To investigate inequalities in support, a survey of parents of children with disabilities aged 2–17 was ...
Martin O'Flaherty, Jessica Hill, Jennifer Smith‐Merry   +2 more
wiley   +1 more source

ANALISIS PENGARUH ADVERTISING DAN PUBLIC RELATIONS TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU (Studi pada Pengguna Produk Hijau The Body Shop Semarang) [PDF]

, 2016
This study aims to analyze the influences of advertising and public relations to purchase decision in green products through brand equity of The Body Shop’s Semarang customers.
ARIPRAYUGO, Galih, SANTOSA, Suryono Budi
core  

Enterprising women: independence, finance and Virago Press, c.1976-1993 [PDF]

, 2019
Virago Press were established in 1972 and became one of the twentieth century’s most enduring publishing brands. As a women-led enterprise, articulations of independence have defined key moments in Virago’s history. This article explores two moments when
Withers, D-M
core   +1 more source

Unravelling the Referendum: An Analysis of the 2023 Australian Voice to Parliament Referendum Outcomes Across Capital Cities

Australian Journal of Social Issues, EarlyView.
ABSTRACT The 2023 Australian Voice to Parliament Referendum presented a pivotal moment in the nation's democratic landscape. Despite support for Indigenous well‐being, the referendum did not secure the necessary approval, prompting extensive analysis of its outcome.
Scott Baum, William Mitchell
wiley   +1 more source

Peran Green Trust Memediasi Pengaruh Green Brand Image terhadap Green Brand Equity pada Produk Hijau [PDF]

, 2017
Green marketing as one of the marketing strategies that can be applied by marketers to retain customers without a negative impact on the environment.
Siwandana, I. K. (I), Wardana, I. M. (I)
core  

Owning Home, Finding Belonging: Relational Meanings of Homeownership for Migrant Healthcare Workers in Australia

Australian Journal of Social Issues, EarlyView.
ABSTRACT Migrant healthcare workers in Australia find themselves at the centre of three intersecting concerns, often presented as ‘crises’ in contemporary discourse: the ‘care crisis’, the ‘housing crisis’ and the ‘migration crisis.’ Yet their own perspectives on these issues are rarely foregrounded. This paper explores the role of homeownership in the
Leah Williams Veazey
wiley   +1 more source