Results 281 to 290 of about 115,950 (307)
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Customer-based brand equity of lost customers
2009PhD Doctorate This thesis explores the reasons why customers stop buying brands. The first part quantifies what proportion of customers defect for the reasons that are within and beyond brand managers' control. The second part examines how the reasons for defection impact on post-defection brand equity of former brand.
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The justice and equity implications of the clean energy transition
Nature Energy, 2020Sanya Carley, David M Konisky
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A framework for digital health equity
Npj Digital Medicine, 2022Katharine Lawrence, Devin Mann
exaly
Developing a “customer-based place brand equity – destination branding” instrument
2019Bose, Sunny +2 more
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Closing the gap in a generation: health equity through action on the social determinants of health
Lancet, The, 2008Michael Marmot, Sharon Friel, Ruth Bell
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A Comprehensive Look at The Empirical Performance of Equity Premium Prediction
Review of Financial Studies, 2008Ivo Welch, Amit Goyal
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Signaling in Equity Crowdfunding
Entrepreneurship Theory and Practice, 2015Douglas J Cumming, Denis Schweizer
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