Results 41 to 50 of about 115,950 (307)

Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]

, 2005
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A., Torres Lacomba, Anna   +1 more
core   +1 more source

An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]

, 2014
Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core   +2 more sources

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands [PDF]

Journal of Marketing Research and Case Studies, 2011
على الرغم من أن السوق الماليزية مغمورة بالعلامات التجارية الماليزية ذات القيمة مقابل المال منذ عقود، إلا أن العلامة التجارية الماليزية لم تحقق جميعها اعترافًا وطنيًا. الهدف من هذا البحث هو تطوير نموذج صالح وموثوق به لأسهم العلامة التجارية الماليزية من خلال تقييم أبعاد حقوق الملكية للعلامة التجارية وبنيتها.
Goi Chai lee, Fayrene Leh
openaire   +1 more source

Screw‐Based Pill for Intelligent Robotic Extraction of Viscous Fluids in Medical Applications

Advanced Intelligent Systems, EarlyView.
Screw‐based pill for intelligent robotic extraction (S‐PIRE) is a magnetically actuated smart capsule with a motorized screw, 3‐axis sensor, and Bluetooth control for site‐specific and minimally invasive remote sampling of viscous fluids, overcoming passive diffusion limitations.
Prima Dewi Sinawang, Victor Garcia‐Gradilla, Fernando Soto, Demir Akin, Margaret Braunreuther, Gerald G. Fuller, Utkan Demirci   +6 more
wiley   +1 more source

Investigating the Factors Affecting Customer-Based Brand Equity in Selected Private Hospitals in Tehran and Kerman

بیمارستان, 2021
Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services.
Mahmood Nekoei-moghadam, Anahita Behzadi, Khalil Kalavani, Zahra Naderkhah   +3 more
doaj  

The Relationship between Price Promotion and Customer-Based Brand Equity )Case Study: Travel Agencies of Tehran( [PDF]

Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2018
In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies.
محسن نظری, سید ابوالقاسم میرا, سعیده اسماعیلی   +2 more
doaj   +1 more source

ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGETERHADAP BRAND EQUITY DAN DAMPAKNYA PADA MINAT BELI KONSUMEN (Studi Kasus Product Placement Mie Instan Indomie Di Dalam Film 5 Cm) [PDF]

, 2013
This study its has background for instant noodles sachet industry competition. Survey based from top brand index, had been decline of brand value instant noodle “indomie” from 2010 until 2012 to decline indication of brand equity.
KUMALASARI, Puti, SUGIARTO, Yohanes
core  

“And in some cases, we're the best option:” A qualitative study of community‐based doula support for black perinatal mental health

American Journal of Community Psychology, EarlyView.
Abstract We explored community‐based doulas' perspectives on the acceptability of using formal screening tools to address low rates of mental health screening, diagnosis, and treatment for perinatal anxiety and depression among Black women. Using thematic analysis, we analyzed interview data from 30 community‐based doulas who support Black families ...
Tamara Nelson, Naysha N. Shahid, Samrawit B. Gebretensay, Chareina C. Johnson, Penny D. Telesford, Karen Sheffield‐Abdullah   +5 more
wiley   +1 more source

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M., Baldinger A., Beales H., Brodie R. J., Bruhn M., Bruno Schivinski, Byrne B. M., Castronovo C., Chauhan K., Christodoulides G., Christodoulides G., Dariusz Dabrowski, Dodds W., Erdem T., Faircloth J., Gangadharbatla H., Garvin D., Goodstein R., Hautz J., Keller K. L., Kerin R., Miniard P. W., Muntinga D. G., Olson J., Priester J., Rezvani M., Schivinski B., Taylor C. R., Villanueva J., Ward J.   +29 more
core   +1 more source

Homelessness Service Usage Patterns of 30,000 Homeless and At‐Risk Households: The Melbourne Access Point Study

Australian Journal of Social Issues, EarlyView.
ABSTRACT Over the last three decades, overseas researchers have utilised administrative data to identify distinct patterns in shelter use. In Australia, the use of administrative data to understand service utilisation patterns among people ‘at risk’ of homelessness and experiencing homelessness is limited.
Godwin Kavaarpuo, Kathryn Daley, Guy Johnson   +2 more
wiley   +1 more source