Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
core +1 more source
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core +2 more sources
Customer Based Retail Brand Equity Dimensions on Retail Brand Equity of Pakistani Markets [PDF]
Journal of Investment and Management, 2018 Customer brand equity become the major concept in last decades due to increase the competition and also rise in demands of the customer. This study investigate the impact of customer brand equity in Pakistan in embryonic areas and mature areas because in immature area customer preference change and in mature areas customer demands may also be differ so
openaire +1 more source
Screw‐Based Pill for Intelligent Robotic Extraction of Viscous Fluids in Medical Applications
Advanced Intelligent Systems, EarlyView.Screw‐based pill for intelligent robotic extraction (S‐PIRE) is a magnetically actuated smart capsule with a motorized screw, 3‐axis sensor, and Bluetooth control for site‐specific and minimally invasive remote sampling of viscous fluids, overcoming passive diffusion limitations.
Prima Dewi Sinawang +6 more
wiley +1 more source
بیمارستان, 2021 Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services.
Mahmood Nekoei-moghadam +3 more
doaj
The Relationship between Price Promotion and Customer-Based Brand Equity )Case Study: Travel Agencies of Tehran( [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2018 In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies.
محسن نظری +2 more
doaj +1 more source
ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGETERHADAP BRAND EQUITY DAN DAMPAKNYA PADA MINAT BELI KONSUMEN (Studi Kasus Product Placement Mie Instan Indomie Di Dalam Film 5 Cm) [PDF]
, 2013 This study its has background for instant noodles sachet industry competition. Survey based from top brand index, had been decline of brand value instant noodle “indomie” from 2010 until 2012 to decline indication of brand equity.
KUMALASARI, Puti, SUGIARTO, Yohanes
core
Towards a B2B customer-based brand equity model [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2008 Until recently branding has mainly been discussed in a consumer marketing setting. Practitioners and academia have, however, recently shown interest in B2B branding. Naturally this has led to a need for performance measuring and diagnostic tools for brand equity in a B2B setting.
Morten Bach Jensen, Kim Klastrup
openaire +1 more source
American Journal of Community Psychology, EarlyView.Abstract We explored community‐based doulas' perspectives on the acceptability of using formal screening tools to address low rates of mental health screening, diagnosis, and treatment for perinatal anxiety and depression among Black women. Using thematic analysis, we analyzed interview data from 30 community‐based doulas who support Black families ...
Tamara Nelson +5 more
wiley +1 more source
The effect of social media communication on consumer perceptions of brands [PDF]
, 2013 Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M. +29 more
core +1 more source