Australian Journal of Social Issues, EarlyView.ABSTRACT Over the last three decades, overseas researchers have utilised administrative data to identify distinct patterns in shelter use. In Australia, the use of administrative data to understand service utilisation patterns among people ‘at risk’ of homelessness and experiencing homelessness is limited.
Godwin Kavaarpuo +2 more
wiley +1 more source
Dimensions of Brand Equity in E-Services, Case of Electronic Banking Industry
International Journal of Information Science and Management, 2013 The aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. A pilot and a main study were conducted. The findings in this study support the model of customer-
Prof. A. Sanayei +2 more
doaj
Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory [PDF]
The Retail and Marketing Review, 2019 Both employees and brands are companies’ most important assets, yet most studies focus on the equity generated from brands and not employees. The market performance of a brand, especially in the service sector, depends on two factors: (i) customer-based ...
Dr DH Inseng, Dr IC Uford
doaj
Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [PDF]
مدیریت بازرگانی, 2018 Brand equity is one of the most valuable assets of many companies in competition and a variety of elements relate to it. In the research direct effect of relationship quality and indirect effects of service personalization and customer gratitude affect ...
Mahdi Nadaf +2 more
doaj +1 more source
Analisis Pengaruh Komunikasi Pemasaran Terpadu Terhadap Customer-based Retailer Equity (Studi Pada Pelanggan Mini-market Indomaret Di Rawa Buaya, Jakarta Barat) [PDF]
, 2016 Brand equity sangat penting untuk sebuah merek agar dapat bersaing di era yang sangat kompetitif saat ini. Konsep brand equity dapat juga diterapkan pada peritel, yang disebut sebagai customer based retailer equity (CBRE).
Sari, C. A. (Christina)
core
Superannuation Reimagined: Moving Beyond the Origins to an Indigenous Focus
Australian Journal of Social Issues, EarlyView.ABSTRACT Retirement income systems, such as superannuation, are meant to be non‐discriminatory and consider disadvantage faced by members of society. There are significant differences between the life expectancies of Indigenous and non‐Indigenous peoples. The gap in life expectancies is not considered when determining when Indigenous peoples can retire.
Levon Ellen Blue +2 more
wiley +1 more source
Applying branding theory to political marketing : a pilot study : a thesis presented in partial fulfilment of the requirements for the degree of Master of Communications in Marketing Communication at Massey University, Palmerston North, New Zealand [PDF]
, 2018 Recent developments in the research field of political marketing highlights the growing importance and application of branding to politics. However, despite recent advancements in the research field of customer-based brand equity, the methods used to ...
Kooyman, Caitlin
core
Can China overcome the difficulties of establishing successful global brands? [PDF]
, 2011 It is clear to most observers that China is taking an increasing role in world trade not only through political interventions but as a result of its strategy regarding acquisitions.
Aaker +36 more
core +1 more source
Mapping Intimate Partner Financial Abuse Across Public and Private Systems
Australian Journal of Social Issues, EarlyView.ABSTRACT This article maps the ways that intimate partner financial abuse presents, and the range of public and private entities involved in its perpetration. It reports on an analysis of submissions by individuals to the Australian parliamentary inquiry into the Financial Services Regulatory Framework in Relation to Financial Abuse.
Adrienne Byrt +3 more
wiley +1 more source
Almana: Jurnal Manajemen dan BisnisCompanies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies.
Intan Tenisia Prawita Sari +3 more
doaj +1 more source