Results 61 to 70 of about 115,949 (305)

The Cost of the National Disability Insurance Scheme: Australia's Print‐Media Discourse

Australian Journal of Social Issues, EarlyView.
ABSTRACT This paper examines the way that Australian newspapers have framed the cost of the National Disability Insurance Scheme (NDIS). Introduced in 2013, the NDIS represented a major change in Australia's disability support policy, moving for the first time to a nationwide universal insurance model.
Meera Chinnappa, Jennifer Smith‐Merry, Kuo‐yi Jade Chang   +2 more
wiley   +1 more source

CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES

Faces: Revista de Administração, 2008
Despite tremendous interest in brand equity and relationship marketing, little conceptual development has addressed whether relationships exist between these important marketing issues.
Marin A. Marinov, Jinghuan Cui, Svetla T. Marinova   +2 more
doaj  

Customer-Based Brand Equity for Tourist Destinations: A Comparison of Equities of Puerto Rico and the US Virgin Islands [PDF]

Journal of Spatial and Organizational Dynamics, 2020
Historically, the Caribbean tourism destinations have competed based on their largely undifferentiated marketing mix. More recent evidence from the Caribbean tourism promotional practice, however, indicates the realization in the practitioner community ...
Marta Almeyda, Babu George
doaj  

Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

SAGE Open, 2021
Two South Korean internet-only banks were established around the same time, but their performances differ significantly when the product is similar to intangible values such as brand equity and marketing efforts.
Jong Ho Lee, Heejun Park
doaj   +1 more source

Optimization of cellulose phosphate synthesis from oil palmlignocellulosics using wavelet neural networks [PDF]

, 2013
Cellulose phosphate was synthesized from microcrystalline cellulose derived from oil palm lignocellu-losics via the H3PO4/P2O5/Et3PO4/hexanol method. The influence of process variables (viz.
Pauline, Ong, Roslan, Rohaizu, Wan Daud, Wan Rosli, Zainuddin, Zarita   +3 more
core   +1 more source

The Politics of Framing the Student Problem: Inquiries Into Australian Civics Education, 2006–2024

Australian Journal of Social Issues, EarlyView.
ABSTRACT Recurring debates about civics, the kinds of history that should, and should not, be taught in school, and ‘standards debates’ about the ‘basics’ typically follow on the heels of recurring moral panics about the ‘declining’ state of ‘our’ education system.
Patrick O'Keeffe, Judith Bessant, Madeline Drake   +2 more
wiley   +1 more source

Determinants of Mid-scale Hotel Brand Equity [PDF]

, 2007
The traditional brand management in the hotel industry is facing a great challenge as numerous brands provide many choices to hotel guests. In such competitive environments, hotel firms realize that capitalizing on one of the most important assests they ...
Kim, Hyun Jeong, Kim, Woo Gon
core  

Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value

AICEI Proceedings, 2019
Strong brands enable businesses to generate sales volume and a price premium that improves revenues and margins, attract and retain the best employees and facilitate expansion into new products and markets. Companies with strong brands also lose value less quickly in a recession, and emerge with a sustainable competitive advantage commanding ...
Dimitar Kovachevski, Ilijana Petrovska, Venera Krliu Handjiski   +2 more
openaire   +1 more source

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands [PDF]

Journal of Marketing Research and Case Studies, 2011
على الرغم من أن السوق الماليزية مغمورة بالعلامات التجارية الماليزية ذات القيمة مقابل المال منذ عقود، إلا أن العلامة التجارية الماليزية لم تحقق جميعها اعترافًا وطنيًا. الهدف من هذا البحث هو تطوير نموذج صالح وموثوق به لأسهم العلامة التجارية الماليزية من خلال تقييم أبعاد حقوق الملكية للعلامة التجارية وبنيتها.
Goi Chai lee, Fayrene Leh
openaire   +1 more source

Beyond Kahoot! Reflections and guidelines from a serial gamifying educator on when and how to effectively use games and game elements in anatomical education

Anatomical Sciences Education, EarlyView.
Abstract According to Nietzsche, “In every real [adult], a child is hidden that wants to play.” In everyday life, playfulness and competition can make routine or dull tasks more engaging and can offer educators opportunities to engage a learner in a more entertaining or interactive manner.
Judi Laprade
wiley   +1 more source