Results 21 to 30 of about 1,525,994 (349)
SAGE Open, 2023 In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value ...
Chao Wang, Zhigang Wang
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Characterizing customer experience management in business markets
, 2019 Lars Witell +6 more
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At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
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The Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction
Integrated Journal of Business and Economics, 2023 This research attempts to examine how customer relationship management and customer experience influence customer satisfaction in Lampung Province retail complexes.
Suharto suharto, yuliansyah yuliansyah
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Customer experience management: asking the right questions
Journal of Business Strategy, 2021 Purpose Customer experience is more critical than ever to firms’ successes and future growth opportunities. Typically measured through aggregate satisfaction scores, businesses have been criticized for oversimplifying what experience means.
Ian R. Hodgkinson +2 more
semanticscholar +1 more source
Designing a Model to Manage the Experience of Banking Service Customers [PDF]
کاوشهای مدیریت بازرگانی, 2019 The present study aims to design a model to manage the experience of banking service customers. The research method is qualitative. Data collection and data analysis were conducted based on the grounded theory method.
Ebrahim Heshmati +2 more
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Customer Experience of Electronic Services in Information Technology Organizations Based on Digital Developments [PDF]
International Journal of Digital Content Management, 2022 Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in
Fatemeh Saeedi +2 more
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Towards a holistic customer experience management framework for enterprises
South African Journal of Industrial Engineering, 2016 We have entered the age of the customer where customer choice is the main differentiator between enterprises. Therefore, enterprises need to shift their focus to customer experience management (CEM).
De Vries, Marne, Du Plessis, Liezl
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Application of the Design Thinking Method in Customer Experience Management
Marketing of Scientific and Research Organizations, 2021 The aim of this paper is to conceptualize Design Thinking and customer experience management (CEM), to situate the use of the Design Thinking method in customer experience management processes and to present its practical application based on a case ...
Prorok Michał, Kosicka Izabela
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CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]
Modern Management Review, 2016 The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
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