The dark side of CRM — Customers, relationships and management [PDF]
, 2016 Merlin Stone
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ANTECEDENTS OF CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES [PDF]
Annals of the University of Oradea: Economic Science, 2015 Customer relationship management, as a process to manage customer relationship initiation, maintenance and termination to maximize the value of the relationship portfolio, is an evolving process.
Tuleu Daniela
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Linking CRM strategy, customer performance measures and performance in the hotel industry [PDF]
, 2009 Customer relationship management (CRM) has been increasingly adopted because of its benefits of greater customer satisfaction and loyalty, which in turn, leads to enhanced financial and competitive performance. This paper reports on a study that examines
Abu Kasim, Nor Aziah, Minai, Badriyah
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BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE [PDF]
Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together.
Bena Irina, Sandru Ioana Maria Diana
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ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI KASUS: PT. ASTRA INTERNATIONAL TBK - DAIHATSU PLUIT BRANCH) [PDF]
, 2010 ANALISIS IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI KASUS: PT. ASTRA INTERNATIONAL TBK - DAIHATSU PLUIT BRANCH) - Customer Relationship Management (CRM),
DHARMA PUTRA, RIZKI
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CUSTOMER LOYALTY - THE MAJOR GOAL OF CUSTOMER RELATIONSHIP MANAGEMENT [PDF]
This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating
Assoc. Prof. Adriana Scriosteanu Ph. D. +1 more
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Pengaruh Mobile Customer Relationship Management Pada Bidang Perbankan [PDF]
, 2018 Currently, Customer Relationship Management underwent a paradigm shift from a single channel relationship (organizational-to-customer relationship) to multi channels of relationships (customer-organization-organization customer- machines) with an ...
Khrismayanti, Made Sandra Intan Giri +1 more
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Penerapan Customer Relationship Management (CRM) pada UMKM Mie Pangsit Ayam Bangka Mr Ong Batam
, 2023 Calvin Wijaya +4 more
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Revisiting the Use of Customer Information for CRM [PDF]
, 2011 For the past decade, customer relationship management (CRM) has been one of the priorities in marketing research and practice. However, many of the CRM systems did not perform as the companies expected.
Becker, Jan U., Reimer, Kerstin
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