Unveiling IoT Customer Behaviour: Segmentation and Insights for Enhanced IoT-CRM Strategies: A Real Case Study. [PDF]
Eslami E +3 more
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Unveiling key drivers for social robot adoption in the hospitality sector: Two-phase confirmatory factor analysis and structural equation modeling approach. [PDF]
Panigrahi RR +4 more
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Textual emotion recognition to improve real-time communication of disabled people in sustainable environments using an ensemble deep learning approach. [PDF]
Alghamdi TA, Alotaibi SS, Alharthi R.
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Transition Toward Smart Hospitals: A Scoping Review of Features, Technologies, and Challenges. [PDF]
Rabiei R +5 more
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Exploring the change management framework: An in-depth investigation. [PDF]
Asher S, Nafees M, Syeda T.
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Customer relationship management (crm) strategy
Diadechko, Alla Mykolaivna, Shaban, G.
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Customer Relationship Management (CRM)
2010By establishing the position that electronic customer relationship management (eCRM) is a form of CRM, this chapter sets out to aid the reader in understanding why CRM and eCRM initiatives are both promising and challenging. By exposing the reader to common CRM literature, the chapter documents how companies can determine the best blended approach to ...
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Customer Relationship Management (CRM)
2009This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical
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Customer Relationship Management CRM
SSRN Electronic Journal, 2019The detail research deals with conceptual framework of customer relationship management for building quality connections with customers through technical networking techniques to build better brands for the product.
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