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Customer Relationship Management (CRM) Metrics
International Journal of Enterprise Information Systems, 2006Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with ...
Timothy Shea +4 more
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Customer Relationship Management (CRM)
2014Customer Relationship Management (CRM) ist ein ganzheitlicher Ansatz zur strategischen und operativen Unternehmensfuhrung. Auf Basis einer CRM-Strategie steuert, integriert und optimiert ein Unternehmen abteilungsubergreifend alle interessenten- und kundenbezogenen Prozesse.
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Kegunaan Customer Relationship Management (CRM)
Applied Business and Administration Journal, 2022In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction ...
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Customer relationship management (CRM) banking
30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, Vol III, 2022In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer.
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Understanding customer relationship management (CRM)
Business Process Management Journal, 2003Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development.
Injazz J. Chen, Karen Popovich
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CRM: Customer Relationship Management
2017Customer Relationship Management was introduced in Part I. This chapter contains the detailed description of the individual methods, additional remarks on the topics of the CRM strategy and customer relationship, as well as a detailed discussion about the failure of many CRM concepts.
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Social Customer Relationship Management (S-CRM)
2022Customer relationship management (CRM) has evolved significantly in recent years, from a strategy that focused exclusively on developing financial links with clients to one that fosters both transactional and interactional interactions. As a result, a new type of CRM called social customer relationship management (SCRM) or CRM 2.0 has emerged.
Ruchika Sharma +3 more
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2008
Presentation of the philosophie of the new strategie of enterprises, called CRM, Presentation of key words for CRM as CLV (customer lifetime value), knowledge management and services vs products. Lastly presentation of theoretical models of CRM and proposal of new one model by research to Greek enterprises.
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Presentation of the philosophie of the new strategie of enterprises, called CRM, Presentation of key words for CRM as CLV (customer lifetime value), knowledge management and services vs products. Lastly presentation of theoretical models of CRM and proposal of new one model by research to Greek enterprises.
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Customer Relationship Management (CRM)
The following sections are included:IntroductionFrameworkHistorical development of the components of CRMAn illustrative history of CRM applicationsSummary and what ...openaire +3 more sources
Customer Relationship Management (CRM)
2013The considerable value of CRM is well documented in the literature, and it is further exemplified in today's highly turbulent, competitive, and fragmented markets. Nevertheless, the conceptualisation and operationalisation of CRM remains an area of intense debate, and hence, by reviewing and synthesising literature from the various relational research ...
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